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Rabu, 23 April 2008

The Problem with Diet Foods

Let’s get this out of the way up front: I eat diet products. I drink Diet Coke, inhale low-fat granola bars, and am not ashamed to love No Pudge brownies as if they were my own mother. Moreover, I challenge anyone who insists that their yogurt tastes better than Weight Watchers’ Amaretto Cheesecake brand to an all-out dairy war. (Note: I will win.)

Like most people who’re even slightly concerned about the magnitude of their bum, diet products are a part of my everyday life. I buy them regularly because they let me think that I care about what I eat, without actually having to care about what I eat. And in a world of 770-calorie Strawberry Frappuccinos and Deep-fried Cheesecake, doesn’t that borderline awareness count for something?

As it turns out, maybe not.

A flood of recent studies and articles claim that many diet foods may not be as beneficial as they initially seemed. While they can keep calorie counts down, there’s apparently a link between consumption of certain products and the tendency to be overweight. Some foods have even been found to flat-out promote obesity in animals, as well as high cholesterol and other exciting conditions.

I don’t mean to condemn diet products altogether, but these findings definitely raise some questions: like what, exactly are the problems with them? How do we address those issues? And in the long run, does it even matter? Let’s explore.

THE PROBLEMS

Diet products may cause overeating. This occurs in two ways. The first happens when an individual gorges on a diet food, since she believes it won’t hurt her as much as the full-fat version. (There’s even a name for it: “the SnackWell Syndrome.”) The second cause of overeating, according to Time Magazine’s Alice Park, is that “people are preprogrammed to anticipate sugary, high-calorie fulfillment when drinking a soda or noshing on a sweet-tasting snack. So, the diet versions of these foods may leave them unsatisfied, driving them to eat more to make up the difference.” In other words, you’ve initially tricked your brain into less calories, but your body won’t stand for it later.

Diet products might help people develop tastes for full-fat versions of the same food. One study suggests that this might be especially true of children. Says Sarah Kliff of Newsweek: “when we eat diet foods at a young age we overeat similar-tasting foods later in life, suggesting that low-cal foods disrupt the body's ability to recognize how many calories an item contains.” Think about it: if you’ve gobbled fat-free hot dogs your whole childhood, doesn’t it make sense that you’d wolf down the full-fat varieties as an adult?

Diet products can cost more. If you’ve ever priced shredded cheese against lower-fat versions of the same brand, this may ring particularly true. It may only be a $0.10 or $0.20 difference, but they add up over time. The most egregious example of this trend, however, is the rise of the 100-Calorie packet. You know, those baseball-sized bags of wafers purchased for $3.99 when three cookies would cost a fraction of the price? According to Morgan Stanley food industry tracker David Adelman, “The irony is, if you take Wheat Thins or Goldfish, buy a large-size box, count out the items and put them in a Ziploc bag, you’d have essentially the same product.” [Peters, NY Times.]

Diet products contain more artificial flavors and preservatives. This is more my own observation than the research (so please take it with a grain of salt), but diet foods seem to have lots more chemicals than their regular counterparts. Compare the ingredients of Lay’s Classic Potato Chips (Potatoes, Corn and/or Cottonseed Oil And Salt) with those of Lay’s Light Original Fat Free Potato Chips (Potatoes, Olestra, Salt, Alpha-Tocopheryl Acetate, Vitamin A Palmitate, Tocopherols, Vitamin K, And Vitamin D). Though I’m sure an abundance of cottonseed oil isn’t spectacular for the heart, isn’t olestra the stuff that “may cause anal leakage”? (Mmm … anal leakage.) Yikes.

THE SOLUTIONS

Shop smart. Nowadays, it’s pretty commonly accepted that the prices of nutritionally sound eats are too high. Yet, with a little planning and some strategic shopping, whole foods are as affordable as a pack of low-fat Twinkies (and they’ll satiate longer, too). Making a plan, drawing up a list, shopping the perimeter, clipping coupons, stockpiling, and ESPECIALLY paying attention to circulars are just some of the brainy strategies available to anyone with healthy ambitions.

Read nutrition labels. If you do buy a processed diet product (and who doesn’t?), take the time to scan the Nutrition Facts and ask some questions: what’s the saturated fat content? How many calories are in a serving? In what order are the ingredients listed? Are you comfortable with all the additives? Once there’s a better understanding of what goes into a product, your perspective on it might change. For help with decoding, here’s the FDA’s guide to food labels.

Eat real food. Straight up, it’s better for you, and there’s an easy guideline to separating the real from the processed: “Don’t eat anything your great-great-grandmother wouldn’t recognize as food.” (Thanks, Michael Pollan [yet again]!)

Cook. Preparing meals at home instills healthy habits, encourages quality time with family, and allows eaters to know exactly what’s going into their dinner. It de-emphasizes diet products and promotes a reliance on whole foods, as well.

Limit portions. Admittedly, I haven’t read French Women Don’t Get Fat, but friends and reviewers sum it up thusly: Gallic chicks eat almost whatever they want, but know when to say when. Conversely, we Americans aren’t raised to savor taste; we gulp our food down, and then look for more. That means one thing: dude, we need to get on the ball. Reasonable quantities are essential to both a balanced lifestyle and weaning ourselves off diet products, and the American Diabetes Association and Mayo Clinic have more.

Drink water. In almost every article I read, diet soda was cited as a main villain in the product studies. Water is free, abundant, crazy-healthy, and can actually be very tasty.

THE CONCLUSION

While I hardly think diet victuals are the devil, this research has helped convince me of something: we gotta try to eat right. That means no (or fewer) shortcuts. That means fruits and vegetables, rice and grains, and lean meats and fish (environmentally sustainable fish, of course). It means cooking and keeping a careful eye on what’s piling up in the pantry. It means indulging intelligently and avoiding chemical-laden science projects that attempt to pass themselves off as actual edibles.

Alas, nobody’s perfect, and being on-point all the time is exhausting. But, if once - just once - I can sub an orange in for that 90-calorie pencil-sized granola bar, at least it's a step in the right direction.

FURTHER READING/SOURCES

Can Sugar Substitutes Make You Fat? by Alice Park (Time, 2/08)
Diet Soda No Better for You Than Regular by Marisa McClellan (Slashfood, 7/07)
Do Diet Foods Lead to Weight Gain? by Alice Park (Time, 8/07)
Four Ways Not to Lose Weight by Sarah Kliff (Newsweek, 10/07)
The Oreo, Obesity, and Us by Delroy Alexander (Chicago Sun-Times, 8/05)
Skip the Diet Soda by Lucy Danzinger (SELF, 3/08)
Snack food companies are placing bigger bets on smaller packages by Jeremy W. Peters (New York Times, 7/07)

(Photos courtesy of Things, ecandy, and DK Images.)

Selasa, 15 April 2008

Cheap, Healthy Salad Dressing: 102 Light Recipes

Ah, Spring - the birds are singing, the trees are budding, the construction next door has resumed, the writers’ strike is over, and last but not least, salad season is finally upon us. So gather ‘round, my leafy green-lovin’ compatriots, and let’s talk dressing.

Much like marinades and mixes, making your own salad dressing is a frugal, delicious, and preservative-free exercise. The problem, alas, is the fat content, as homemade toppings generally contain a small tureen of olive oil. While the heart-healthy liquid can have enormous health benefits in moderation, let’s face it – sometimes you just want (need?) to pile the stuff on.

Subsequently, as a naked salad is a dinnertime tragedy, listed below are 102 recipes for lightened dressings of all colors, shapes, consistencies, and flavors. They come from a variety of sources, including Eating Well and Cooking Light, both of which have dozens more deep within their recipe pages. And for those of you wishing to branch out? Fatfree.com is another excellent resource, and includes a long inventory of options that haven't been added here. If anyone out there knows of other neato sites, please share! (The comment section is waiting for your call.)

Oh yeah - one more thing: many of the dressings have good-to-excellent ratings on their home sites, but I haven’t tried a single one myself. Thus, this a strictly try-at-your-own-risk adventure. (A saladventure?) Like an Indiana Jones movie, only with lettuce.

Now, go forth and eat salad!

Asian-inspired Dressings

Cooking Light: Ginger-Sesame Vinaigrette
Epicurious: Spicy Vietnamese Dressing
Mayo Clinic: Ginger-Miso Dressing
Recipe Zaar: Asian Ginger Dressing

Balsamic Vinaigrette Dressings
Cooking Light: Balsamic Vinaigrette
Maple Balsamic Vinaigrette
Serious Eats: Light Balsamic Vinaigrette

Blue Cheese Dressings
All Recipes/Taste of Home: Low-Fat Blue Cheese Dressing
Cooking Light: Blue Cheese Salad Dressing
Cooking Light: Blue Cheese-Buttermilk Dressing
Eating Well: Creamy Blue Cheese Dressing
Epicurious: Blue Cheese Dressing

Buttermilk Dressings
Epicurious: Buttermilk Dressing
Mayo Clinic: Buttermilk Dressing
Recipe Zaar: Cayenne Buttermilk Dressing

Caesar Dressings
Alton Brown: No Guilt Caesar Dressing
Cooking Light: Caesar Dressing
Cooking Light: Creamy Caesar Dressing
Eating Well: Caesar Salad Dressing

Curry Dressings
All Recipes/USA Weekend: Non-Fat Curry Dressing
Epicurious: Curry Dressing
King County: Curry Dressing

French Dressings
CD Kitchen: Low-Calorie French Dressing
Eating Well: French Dressing
Recipe Zaar: Makeover Creamy French Dressing

Fruit-based Dressings
All Recipes: Orange Vinaigrette
All Recipes: Raspberry Vinaigrette
Cooking Light: Citrus Vinaigrette
Cooking Light: Cranberry Vinaigrette
Cooking Light: Vanilla-Pear Vinaigrette
Dottie’s Weight Loss Zone: Ginger Orange Dressing
Dottie’s Weight Loss Zone: Raspberry Vinegar Dressing
Dottie’s Weight Loss Zone: Garlic-Lemon Dressing
Eating Well: Moroccan-Spiced Lemon Dressing
Eating Well: Orange-Oregano Dressing
Eating Well: Orange-Sesame Dressing
Ellie Krieger: Apple Cider Dressing
Epicurious: Creamy Lemon Dressing
Epicurious: Creamy Mango Dressing
Epicurious: Grapefruit-Ginger Dressing
Epicurious: Tangerine Dressing
Recipe Zaar: Honey Lime Dressing
Recipe Zaar: Lemon, Orange, and Dill Salad Dressing
Recipe Zaar: Lemon Yogurt Vinaigrette
Recipe Zaar: Orange Honey Vinaigrette
Recipe Zaar: Strawberry Vinaigrette

Green Goddess Dressings
Cooking Light: Green Goddess Dressing
Epicurious: Green Goddess Dressing
Recipe Zaar: Green Goddess Salad Dressing

Herb-based Dressings
Dottie’s Weight Loss Zone: Basil Vinaigrette
Dottie’s Weight Loss Zone: Creamy Herb Dressing
Eating Well: Creamy Tarragon Dressing
Epicurious: Creamy Basil Dressing
Epicurious: Mint Dressing
Recipe Zaar: Dijon Herb Dressing

Honey Mustard & Mustard Dressings
All Recipes: Mustard Salad Dressing
Alton Brown: Honey Mustard Dressing
Cooking Light: Creole Honey Mustard Dressing
Cooking Light: Dijon Vinaigrette
Cooking Light: Honeyed Lemon-Dijon Vinaigrette
Dottie’s Weight Loss Zone: Honey-Mustard Dressing
Epicurious: Honey-Mustard Dressing
Kathleen Daeleman: Mustard Vinaigrette
Recipe Zaar: Creamy Mustard Dressing

Italian Dressings
All Recipes: Italian Dressing Mix
Juan Carlos Cruz: Creamy Italian Dressing
Recipe Zaar: Creamy Italian Dressing
Recipe Zaar: Italian Dressing

Poppy Seed Dressings
Cooks Recipes: Honey Poppy Seed Dressing
Dottie’s Weight Loss Zone: Poppy Seed Dressing
Recipe Zaar: Lowfat Poppyseed Dressing

Russian Dressings
Eating Well: Russian Dressing
Geocities: Russian Dressing – Low-Fat
Geocities: Russian Dressing Lo-Cal

Ranch Dressings
All Recipe/Taste of Home: Low-Fat Ranch Dressing
Cooking Light: Ranch Dressing
Eating Well: Buttermilk Ranch Dressing
Eating Well: Creamy Dill Ranch Dressing
Ellie Krieger: Ranch Dressing
Epicurious: Low-Fat Herbed Ranch Dressing
Recipe Zaar: Creamy Ranch Dressing
Recipe Zaar: Healthy Homemade Ranch Dressing
Recipe Zaar: Ranch Dressing

Thousand Island Dressings
Cooking Light: Thousand Island Dressing
Epicurious: Low-Fat Thousand Island Dressing
Recipe Zaar: Extreme Low-Fat Thousand Island Dressing
Sara Moulton: Low Fat Thousand Island Dressing

Vegetable-based Dressings
Cooking Light: Roasted Shallot Vinaigrette
Cooking Light: Sun-Dried Tomato Vinaigrette
Dottie’s Weight Loss Zone: Creamy Garlic and Chive Dressing
Dottie’s Weight Loss Zone: Fresh Tomato Vinaigrette
Epicurious: Creamy Chive Dressing
Recipe Zaar: Creamy Cucumber Dressing
Recipe Zaar: Onion Garlic Low Cal Salad Dressing

Other Dressings
Cooking Light: Honey Vinaigrette
Dottie’s Weight Loss Zone: Basic Vinaigrette
Eating Well: Creamy Feta Dressing
Eating Well: Warm Maple Dressing
Ellie Krieger: Greek Dressing
Epicurious: Tamarind Dressing
Epicurious: Tasty Diet Dressing
Recipe Zaar: Golden Middle-East Dressing

(Photos courtesy of DNROnline.)

Rabu, 09 April 2008

The Hour: How 60 Minutes a Week Can Save Hundreds of Dollars on Food

Since I started reading personal finance and food blogs about a year-and-a-half ago, I’ve tried dozens of new dishes, learned an obscene amount about index funds, and discovered that no topic on Earth drives women into a commenting frenzy like overpriced bridesmaid dresses. Yet mostly, I think more than anything else, I’ve realized how to save money and eat well at the same time.

For this, I owe tons of thanks to destinations like Money Saving Mom and Like Merchant Ships, who have long advocated things like grocery lists and menu planning. This kind of stuff never occurred to me in my early ‘20s, and The Boyfriend and I are much better for it now. We eat like the dickens and haven’t had to sell any major organs to finance peanut butter purchases (lately).

Yet, as our needs are ever-changing and Brooklyn is Brooklyn, I’ve gradually created my own system. Basically, it’s a mish-mash of everything I’ve ever read online (excluding Office recaps), crammed into an hour. And it might not work for some. But for others – it’s exciting! And it could save hundreds of bucks a month! And if you’re interested in trying it, the process is spelled out below! Woof.

Ah – but before your first Hour begins, a few preliminary steps are necessary. These may seem like a pain in the tuchus now, but they’re vital, and after they’re completed, things will run much smoother.
  1. Go through your fridge, kitchen cabinets, pantry, and any other food storage areas of your humble abode. Make mental notes of the staples you own, and chuck or donate anything that A) you can’t identify, B) is in an advanced state of decay or mummification, and/or C) is old enough to be carbon dated.

  2. If you don’t already know, do a quick Google search to find out which two acceptable grocery stores are located nearest to you. Make sure they have online circulars, note which day of the week they come out, and be sure to sign up for any discount cards or rewards programs next time you’re in the store.

  3. Find some form of coupon source, whether it’s through the Sunday paper or a website (Coupons.com, Smartsource.com, etc.). Many of the online sites require the download of a special printer program, but they’re not terribly invasive.

Once you have these steps accomplished, it’s time to get rolling on your Hour. So, find a quiet spot, plug in your Macbook, jack up your iPod (to 11 of course), and start your timers.

00:00 – 00:15
SCAN THE ONLINE CIRCULARS

In general, a supermarket’s biggest sales are found in its weekly circulars. The most steeply discounted items, called “loss leaders,” usually go for well under the regular price, since they’re used to lure customers into stores. They also tend to include produce, meat, dairy, and staples, which are healthier than processed foods.

Use the first 15 minutes of The Hour to comb each of your two selected circulars, and record sale prices ONLY for items you willingly eat. Look especially for staple items, so you can stockpile. Your list can have any format, but here’s a sample of mine:

Pathmark
Beans (Goya 14 oz cans) – 2/$1
Bread (Arnolds) – 2/$4
Carrots - $0.59/lb
Cereal (Honey Nut Cheerios 17oz) – 2/$5
Chicken (boneless, skinless breast) - $1.99/lb
Flour (Gold Medal 5lb) - $1.99
Mushrooms - $1.50/lb

Food Lion
Cereal (GM 13-17oz) – 4/$6
Grapes - $0.98/lb
Oranges – 10/$2
Red Onions - $0.59/lb
Pasta (Ronzoni 16oz) – 2/$1


Of this list, you may only be in the mood for carrots, chicken, grapes, mushrooms, oranges, and pasta. However, you might also consider buying beans, flour, and cereal, as you’ll probably use them in the future, and it’s rare to see such good prices. (Incidentally, a great side effect of writing all those numbers down: you’ll have a better idea of what food CAN cost versus what it USUALLY costs.)

Oh, and no worries if you prefer to visit one supermarket per week. You’ll generally get better prices if you try two, but with gas costs being what they are …

00:16 – 00:30
CLIP AND ORGANIZE COUPONS

Lotsa bloggers consider coupons a waste of time, as their primary function is to get consumers to purchase goods they wouldn’t have otherwise. Yet, when applied carefully, coupons can be a great boon to one’s savings. The trick is to A) pair them with sales, and B) only clip ‘em for stuff you already use.

For instance, in this week’s Key Food circular, four boxes of GM-brand cereal were being sold for $6, total. I had two coupons for $1 off, meaning my final cost for the whole shebang was $4. They normally would have gone for about $16. Not too shabby, yo.

If you have the time, you might find it useful to gather coupons from the newspaper AND a few websites, of which Coupons.com is particularly good. One caveat, though – if you decide to print them off your computer, make sure your grocery store(s) accept(s) them. One of mine doesn’t. It’s a bummer. (Yeah, I’m talkin’ ta you, KEY FOOD.)

00:31 – 00:45
STEP 3: PLAN A WEEKLY MENU

Based on what’s on sale and what you already have stocked, draw up a menu strategy for the upcoming seven days. It’ll prevent you from ordering out, and give you an idea of exactly how much food you need, keeping waste to a minimum.

This week, since chicken breasts are going for $1.99/lb and mushrooms are $1.50, you might want to make Light Chicken and Mushroom Marsala one night for dinner. For breakfast another day, maybe try French Toast, since you have eggs and syrup, and loaves of bread are on sale for $2. Anything goes, and you can use All Recipes, Epicurious, or Food Network to search for recipes.

When writing it up, your menu can be as simple as this:

Monday
B: cereal & fruit
L: PB&J & granola bars
D: Chicken, rice & carrots


Or as complex as this:

Monday
B: Me (cereal, soy milk, grapes), TB (cereal, soy milk)
L: Me (leftovers, orange), TB (sandwich, grapes, popcorn)
D: TB & Me (Light Chicken and Mushroom Marsala, rice)


For more examples try here, here, or here.

00:46 – 00:60
STEP 4: CREATE A GROCERY LIST

Finally, the easy part. When you have an idea of what you have, what you need, and what you want to make, it’s time to create a grocery list. It should include the sale items, plus any other ingredients needed, but not much else. Then, go forth and start buyin'. Just remember, STICK TO THE LIST. It’ll keep you from purchasing extraneous, overpriced, last-minute items that your roommate will eat anyway.

And that’s it. Hour’s done. Admittedly, this procedure might take more than 60 minutes the first few weeks. But once you get the knack, it’ll flow like mad. And the savings will be plentiful. Personally, I save more on weekly groceries than either of us make at work in an hour, which makes the process totally worth it.

If anyone decides to try The Hour, I’d love to hear constructive criticism, but in the meantime, readers – any suggestions? Do you see anything I could add? Or anything I could take away for streamlining purposes? The comments are open!

(Photos courtesy of Flickr member toriloveskitty, jupiter images and raw story.)

Rabu, 02 April 2008

Healthy Takeout on a Budget

As I write this, I’m sitting at home on our futon with 14 local menus to my left. The Boyfriend and I had spaghetti tonight (delicious, delicious spaghetti), but were pretty tempted to order takeout. We do that sometimes, because A) we like food, B) we like a variety thereof, and C) dishes. (As an aside, I’m convinced that dirty dishes are the root cause of 90% of roommate fights. Sign up for off-campus college housing and see for yourself.)

Ordering takeout occurs with some frequency in our abode. It keeps us from falling into a culinary rut and lets us feel like we’re treating ourselves. However, it’s always a challenge to do so cheaply and healthily. Sesame Chicken is tempting, see. So are sushi and pad thai and chicken parm and samosas and nachos and … oh man, I just wet myself. Anyway, my budget and waistline are forever working against me, and sometimes I have to eschew the deep-fried diamond-encrusted dodo eggs for something simpler and less heart attacky.

With that in mind, today’s post is a short-n-handy reference guide to ordering meals by phone. Essentially, it’s eight different, common takeout cuisines with a few inexpensive, semi-nutritionally sound foods assigned to each one. Weight Watchers, Calorie King, and Real Simple helped provide the health information, while the previously mentioned 14 Brooklyn-area menus supplied the pricing. For brevity’s sake, it concentrates on takeout only, since restaurant dining is a whole other ball of noodles.

Ah, but before we begin, a few tips on maximizing your cheap, healthy experience:
  • If you order an unexpectedly large portion, put half in the fridge as soon as you have it. It’ll make for a great lunch tomorrow.

  • Remember that you may get more bang for your buck from some takeout joints (Chinese, Indian) than from others (Japanese). If you’re looking to feed a crowd, the less-expensive option might be the better choice.

  • To reduce cost, calories, and fat all at the same time, minimize fried foods and go easy on the meat and cheese.

  • Consider ordering appetizers only, as they can be much less expensive.

  • If you’re concerned about calories, fat, or sodium, check nutritional information online before ordering. Calorie King is a great general reference, and many chain restaurants have the stats posted somewhere on their sites.

  • Have condiments or light dressings at home? Use ‘em and save packets that come with the meal.

  • If you have a similar item in the pantry, don’t order beverages.

  • Save the environment! Tell the phone operator you don’t need utensils, since you have silverware in your kitchen.

  • Tip the delivery guy. If you can’t afford to tip, you can’t afford takeout.

And now, the list! (Incidentally, I'd love to add to this, so if you have suggestions, please bring 'em on.)

Chinese
Boiled wontons
Chicken, shrimp, or vegetable egg foo yung
Chinese vegetables with tofu
Egg drop or hot and sour soup
Fortune cookies
Steamed chicken, shrimp, or vegetables with brown or garlic sauce on the side
Steamed shrimp or vegetable dumplings
White or brown rice

Mexican
Bean burrito (easy on the cheese and sour cream)
Black bean soup
Black or pinto beans
Chicken or vegetable soft taco (easy on the cheese)
Rice and beans
Salsa or pico de gallo

Thai
Chicken satay (easy on the peanut sauce)
Ginger chicken
Salads (minus peanuts, no or light dressing)
Thai chicken with basil (breast)
Thai seafood salad
Tom yum kung (hot-and-sour shrimp soup)

Japanese
Chicken, shrimp, tofu, or vegetable soba
Chicken, shrimp, tofu, or vegetable udon
Edamame
Maki sushi (in small quantities)
Miso soup
Nigiri sushi (in small quantities)
Nori maki sushi (in small quantities)
Seaweed salad
Shumai
Steamed vegetable dumplings

Greek
Baba ghanoush
Cucumber raita
Dolma
Greek salad (no or lite dressing)
Olives
Pita
Souvlaki (1 skewer)
Souvlaki sandwich

Middle Eastern
Couscous
Cucumber raita
Dolmas
Hummus
Lentil soup
Pita
Shish kebab (marinated meat and vegetables)
Tabbouleh (1/2 cup)
Yogurt and cucumber soup

Indian
Bean and/or lentil stew
Chicken tikka
Chicken tikka masala
Chutney
Cucumber raita
Lassi (1 cup)
Naan
Poori (Puri)
Tandoori chicken without skin

Italian
Baked clams
Lentil soup
Linguini with red clam sauce (1 cup pasta, ½ cup sauce)
Mussels
Pasta primavera (1 cup pasta, ¾ cup sauce)
Salad (no or lite dressing)
Thin-crust cheese pizza (one slice)

(Photo courtesy of msnbc.)

Rabu, 19 Maret 2008

Free Cooking Lessons Part II: A Beginner’s Guide to TV Chefs

(Rejected titles for this post: “Free Cooking Lessons Part II: Electric Cookaloo,” “Free Cooking Lessons Part II: The Cookening”)

Months ago, CHG featured two pieces about finding cooking lessons for free on the internet. One was cleverly called Free Cooking Lessons, while the other, a rundown of web-based slicing and carving techniques, was titled Chop ‘til You Drop. Today’s article is a sequel to those posts, focusing on television instead of the web.

See, while many might of us not have access to high speed internet, most of us get some form of basic cable or cable TV. This means that morning, noon, and night, we’re exposed to some of the best chefs and cooks on Earth, from flame-haired, Dionysian Italians to entrancingly mom-esque Hampton doyennes. These folks can teach us TONS, as long as we’re patient, observant, and know how to navigate through the programming. That last part is where CHG comes in.

What follows is a basic guide to 21 instructional cooking shows, including brief descriptions and links. It’s designed to give beginners an idea of where to start, and to direct more advanced cooks to series that might interest them. It focuses mostly on the Food Network, though several PBS shows and a few Martha Stewart ventures are included. Air times should be included in the links.

Before getting started, a word: while I usually try to avoid injecting my opinion into Wednesday articles, it’s not the case here. This post is 99% personal opinion (1% bad jokes), with my favorite shows marked as “suggested viewing.” That said, I urge readers to chime in with brilliant suggestions, supportive comments, terrible insults, and threats to turn me into a tablescape.

Let's get this thing started...

BEGINNER

America’s Test Kitchen with Christopher Kimball (PBS)
Good for: anyone
Bad for: N/A

America’s Test Kitchen is PBS in a nutshell: calm, informative, and most excellent. The sister show to Cook’s Illustrated magazine, it’s chock full of equipment tests, product tastings, and painstakingly researched recipes. The cuisine is mostly traditional American, though international dishes do make frequent appearances. Suggested viewing.

Healthy Appetite with Ellie Krieger (Food Network)
Good for: healthy eaters, dieters
Bad for: sumo wrestlers
Oh, I like Ellie a lot. Her measured, sweet demeanor is a soothing oasis in a land of yappers. As FN’s resident healthy chef, she creates sane, lo-cal dishes with a dollop of nice flavor. I’ve prepared several of her recipes, and their success/failure rate is about 3 to 1. Suggested viewing.

Everyday Food with the Everyday Food Crew (PBS)
Good for: folks on the go, simplicity enthusiasts, fans of Thoreau’s “Walden”
Bad for: N/A

Martha Stewart is the Executive Producer here, and it shows. Simply presented and gorgeously shot, EF’s a solid reference for casual cooks and beginners, both. It covers the basics of preparation quite well, and has some fine-looking recipes to boot. The show’s one downfall? The 14,000 interchangeable hosts, who switch off every segment. They're a tad tough to identify.

Everyday Italian with Giada DeLaurentiis (Food Network)
Good for: anyone, but especially Italian food lovers
Bad for: N/A

Dubbed "Little Big Head" by the denizens of Television Without Pity, the quality of Giada’s food is in direct proportion to the fabulousness of her cleavage. In other words, the lady can cook. By employing fresh ingredients and simple techniques, she creates some seriously good-looking Italian food that’s easy enough for most kitchen novices. GD takes a lot of flack for being an abnormally attractive, thin chef (well, that and the claw hand), but the haters need to back off.

Good Deal with Dave Lieberman
Good for: college kids, first-time apartment owners, anyone
Bad for: N/A

Cute! Smart! A good cook! The eminently date-able Lieberman centers his show on simple, lower (but not low) cost food – the kind most people can procure at the local supermarket. I haven’t made many of his dishes, but the Braised Hoisin Beer Short Ribs are TO DIE FOR. Worth checking out, especially for younger viewers.

Good Eats with Alton Brown (Food Network)
Good for: anyone
Bad for: N/A

Food Historian, Science Geek, Gastronomic Innovator, Guy You Wish Was Related Somehow: Alton Brown is all of these and then some. It’s really, really hard to find detractors of his show, Good Eats, because I don’t think there are any. Alton pretty much breaks down where meals originate, how they come together on a chemical level, and which ways they’re best prepared. I CAN NOT recommend it (or his cookbooks) highly enough. Suggested viewing.

Guy’s Big Bite with Guy Fieri (Food Network)
Good for: dudes
Bad for: people concerned about their health

Are you a dude? Are you a large dude? Are you a large dude who’ll eat 87 wings in a single sitting and then take enormous pride in farting on your girlfriend? Big Bite is the show for you. Guy’s a spike-haired skater who specializes in Man Food, and his series is a solid resource for Super Bowl Sunday and/or any impending tailgate parties.

Jacques Pepin’s various shows (PBS)
Good for: almost anyone
Bad for: people who don’t understand thick Bourg-en-Bresse accents

Initially, I thought Jacques’ shows consisted entirely of upscale French chef-ery. Alas, I’m dumb. While he does specialize in la cuisine de Paris, he’s also a technique guy, who carefully and methodically demonstrates the proper ways to make a plethora of dishes. Jacques, vous êtes trés bon.

Paula’s Home Cooking with Paula Deen (Food Network)
Good for: southern cooking enthusiasts, comfort food lovers
Bad for: weight watchers, people allergic to “Y’ALL!!!!!!!”

Years ago, PauDain was a relaxed, sweet middle-aged lady who serenely prepared all sorts of indulgent, down-home goodies. Today she cooks the same food, but the personality volume is constantly jacked up to 11. I still harbor happy feelings about Paula and her wonderfully extravagant “27 sticks of butter!” meals, but others may shy away from the loud.

30 Minute Meals with Rachael Ray (Food Network)
Good for: people who love Rachael Ray
Bad for: people who hate Rachael Ray

The objective view: Rachael Ray shows viewers how to prepare a diversity of filling meals in under 30 minutes with easily attainable ingredients. Her recipes are do-able for almost anyone, and she’s inspired more home chefs than possibly even Julia Child. Also, she has dogs.
The subjective view: Anyone who uses the word “yummo” in regular conversation deserves ... well, a food empire, apparently.

Sara’s Secrets with Sara Moulton (Food Network)
Good for: Anyone
Bad for: N/A

Repeat episodes of this show are becoming ever so rare, and that’s a big, fat bummer. If you have the good fortune to catch Sara Moulton on anything, you’ll quickly find she’s a lot like my friend K – quiet, competent, and blonde. It’s really a pleasure to watch her cook, and like Alton or the America’s Test Kitchen crew, she’s a great teacher of the basics. Suggested viewing.

Simply Ming with Ming Tsai (PBS)
Good for: anyone, but especially Chinese food lovers
Bad for: people with ginger allergies

America’s most famous Chinese chef, Ming Tsai makes a wonderful case for eating the cuisine exclusively. Also? He’s super-hot. Suggested viewing. (Especially for all the ladies out there.)

Food 911 or Tyler's Ultimate with Tyler Florence
Good for: anyone
Bad for: N/A
Tyler specializes in meals fundamental to American menus, but branches out from time to time with positive results. Provided Good Eats and America’s Test Kitchen aren’t broadcasting at the same time, those searching for the end-all-be-all macaroni and cheese recipe could do worse than starting here.

BEGINNER/INTERMEDIATE

Barefoot Contessa (Food Network)
Good for: anyone - especially if you own a beach house
Bad for: N/A

I put Ina in the intermediate section for two reasons: 1) she tends to use some expensive ingredients, which beginner cooks may not want to experiment with yet, and 2) that Kitchen-Aid standup mixer makes an appearance in 50% of her recipes, and it’s kind of an advanced tool. If neither of these apply to you, please tune in to Barefoot Contessa RIGHT NOW. Ina rules, and her recipes simply do not fail. Even if you don’t give a flying crap about braising, icing, or frying, it’s worth a gander for the soothingness of her voice. Suggested viewing.

Boy Meets Grill with Bobby Flay (Food Network)
Good for: dudes, chile pepper lovers, people with grills
Bad for: people who hate mango

The Flayster. Flayorama. The Flayonator. Food Network built part of their empire on this man’s back, and it’s kind of easy to see why. His food is fun, gorgeous, and unifying, in that it marries a lot of fruit and spiciness to great effect. Like Ina, Flay’s tools and ingredients can be a tad expensive (he works with a bunch of seafood), which is why he’s not in the beginner’s category. Nonetheless, Boy Meets Grill is a great resource for recipe ideas, particularly if you’re planning a backyard shindig.

Easy Entertaining with Michael Chiarello (Food Network)
Good for: easy entertainers
Bad for: difficult entertainers

For those who need to wow a crowd, Michael Chiarello is the man with the plan. Based in Napa Valley, Easy Entertaining concentrates on classy, crowd-friendly dishes, often created with neato wine pairings in mind. The ingredients could run a buck or two, but otherwise, Chiarello’s fun to watch.

Essence of Emeril or Emeril Live with Emeril Lagasse (Food Network)
Good for: anyone, especially Louisiana food lovers
Bad for: Emeril’s nemesis - Evil Emeril

There’s not much to say about Emeril that hasn’t already been covered by every food blog, ever. Yet, in spite of his tiny-bit-hammy onstage persona - dude can cook like the dickens. Watch and learn.

Lidia’s Italy with Lidia Bastianich (PBS)
Good for: anyone, especially Italian food lovers
Bad for: N/A

Lidia is my secret Italian grandma – the one who whipped up massive Istrian feasts every Sunday without breaking a sweat. Her elegant show is a gentle wonder, and her children’s occasional appearances are always good for comic relief. The abundance of handmade pasta may be a bit complex for newbies, but otherwise, Lidia’s Italy is aces. Suggested viewing.

INTERMEDIATE/ADVANCED

Lessons with Master Chefs with Julia Child (PBS)
Good for: the cult of Julia, anyone
Bad for: people who believe this is actually Julia Child

From what I’ve seen of this older show, it’s lovely and not as slick as today's cooking series. There aren’t many beauty shots (of the food) and the techniques seem to fly by fairly quickly, which makes them a tiny bit harder to follow. That said, it’s Julia fargin’ Child. The woman didn’t become the first lady of American cooking for nothing. Plus? Apparently, Meryl Streep signed on to play Julia in the upcoming Julie & Julia movie, so that’s fun.

The Martha Stewart Show with Martha Stewart (NBC)
Good for: moms, organized people, fans of Real Simple, anyone
Bad for: frat guys

Do you spatchcock? Would you like to know how? Martha knows. In fact, Martha knows everything, except possibly how to project enthusiasm loudly (though she can be dryly hilarious, and isn’t above poking fun at herself.) Her show is faboo for creative meal ideas, from flavor combinations to placemat patterns to cupcakes that look like toadstools. And while Martha’s recipes can occasionally seem very Sunday Dinner in Cape Cod, those who look past her image will discover a treasure trove of kitchen brilliance.

Molto Mario with Mario Batali (Food Network)
Good for: anyone, especially Italian food lovers
Bad for: N/A

Look, this guy is a GREAT chef (I’ve eaten at two of his restaurants), but preparing his food on my own scares the crud out of me. Those not totally intimidated by Mario’s awesomeness should DVR this show at every possible opportunity. He’s not just a wonder to behold, but a veritable fountain of culinary knowledge as well.

UNCLASSIFIABLE

Semi-Homemade with Sandra Lee (Food Network)
Good for: people who hate food
Bad for: everyone else
Two words: Kwanzaa Cake.

UNKNOWN (Input welcomed)

Calorie Commando with Juan Carlos Cruz (Food Network)
Daisy Cooks! with Daisy Martinez (PBS)
Down Home with the Neelys (Food Network
The Hot Australian Guy That Cooks for People in Their Homes (?)
Jamie at Home with Jamie Oliver (Food Network)
Kathleen Daelemans (Food Network)
Mark Bittman (PBS)
Nigella Feasts with Nigella Lawson (Food Network)
Party Line with the Hearty Boys (Food Network
Quick Fix Meals with Robin Miller (Food Network)
Simply Delicioso with Ingrid Hoffman (Food Network)

Comments are open and I’d love to hear your input. Thanks!

Rabu, 12 Maret 2008

Recession-Proofing Your Diet: Food Strategies for a New Economy

If you’ve been to the supermarket in the last few months, the rising cost of food isn’t exactly an Elliot Spitzer-level surprise. Grain prices are up, dairy products have become a luxury, and meat … well, cheap beef is rarer than a J.D. Salinger sighting these days. CNN, MSNBC, and the newspapers are finally picking up on it, too, with more stories about global grocery shortages and ludicrous shipping expenses. It appears we’re headed for a recession, and it may not get better anytime soon.

Never fear, though – it’s the interweb to the rescue. Lots of wonderfully informed bloggers have been totally on the ball, including Cathy at Chief Family Officer and Blogher’s Alanna Kellogg. They’ve written stellar pieces on combating food inflation, replete with shopping strategies, cooking ideas, and inventive ideas for stretching a budget.

There’s not much more to say after those posts, but I figured I’d jump on the Food/Recession bandwagon anyway. (It’s a nice bandwagon – sage green with mammoth cupholders.) Hopefully, the following suggestions will build on what Cathy and Alanna have to say, and offer a few new strategies along with it.

Don’t panic. It’s not the end of the world. Grocery prices will rise and certain items may become nigh-unattainable, but you will still be able to eat. So will your family. And with a little planning, you might not notice much of a difference.

Stay informed. Information is power. I don’t know who said that (Sophocles? Joan Didion? Cher?), but he/she was right on. As dire as the news may seem sometimes, keeping abreast of the fiscal situation is vital to preparing for sudden changes. So gird your loins and peruse the news, scan some blogs, and watch the occasional Brian Williams broadcast. Be on special lookout for food stories. You’ll be smarter for it.

Take baby steps. Revamping your diet and budget the same day won’t work, and might put you off both forever. Lasting change comes through small actions executed consistently. so take it easy. Start small, with a few simple practices, and work your way up from there.

Set aside one hour per week to plan. During this hour, you can devise a weekly menu, find circular deals online, clip coupons, and map out your shopping trips, all of which could save hundreds of dollars a month. If you were paid $100 for 60 minutes of work, wouldn’t you do it? Would you think twice? (Lawyers and doctors, don’t answer that.) What’s more, it’s much easier to stay on a healthy track when you have a concrete shopping and meal plans. It keeps you from scrounging for last-minute eats.

Write stuff down. Keeping a budget, planning that menu, and creating a grocery list are three time-tested, mother-approved money-saving maneuvers. The last two strategies usually help with weight maintenance, as well. Turns out, there is no greater splurging/gorging deterrent than knowing exactly what you’re splurging/gorging on.

Sign up for savings and preferred customer cards. If you haven’t already done this, stop reading and run to your grocer. See, just about every major supermarket has a club program that offers special discounts to regular shoppers. You give them your name and e-mail address in exchange for a dinky little keychain doohickey that magically saves 10%, 20%, or 40% per purchase. As far as I know, there are no reported downsides, except for a very heavy keychain.

Start a price book post haste. Get Rich Slowly has the end-all-be-all post on these, but there’s more at Frugal Upstate, as well as a downloadable template at No Credit Needed. (Incidentally, if you’re in the New York City area and shop at Associated or Key Food, shoot me an e-mail. I keep somewhat anarchic pricebooks for these two stores, and can forward them to you.)

Go to Money Saving Mom immediately. I can’t possibly cover this topic any better than Crystal does on a daily basis. (Brown nosing? Yes. And how!) Essentially, she and a roving gang of coupon-clippin’ ladybloggers have figured out how to score deeply discounted personal effects and non-perishable food from CVS, Walgreens, Rite Aid, and more. We’re talking $133 worth of shampoo, diapers, and toothpaste for $9. And if that’s not enough, there are shopping strategies GALORE, from post to shining post.

When it comes to cookbooks and kitchen equipment, buy only what you absolutely need. If cooking is a hobby, it’s distressingly easy to blow a wad on adorable egg holders. Or a fourth Barefoot Contessa volume. Or a hard-anodized 10-piece pot set, because some dude on QVC said you SIMPLY MUST HAVE a sauté pan in every size. Truth is, there are precious few items anyone needs to make a decent meal, and most recipes can be found online nowadays. This Mark Bittman article has more, and these two CHG posts can help you find inexpensive equipment and cookbooks.

Clip coupons and bulk shop, but do it wisely. While both of these tactics might take big bucks off bills, they can also lull folks into buying stuff they don’t need. If you’re going to use coupons, make sure it’s for something you would purchase anyway. And if you’re loading that 128-oz. jar of capers into your elephant-sized CostCo cart, double check to see if it’s really cheaper per unit than a 4-oz. bottle. (While you’re at it, double check to see who on Earth needs eight pounds of capers.)

Cut back on booze, meat, and processed foods. “But Kris,” you might say,“they are the stuff OF LIFE.” And you’d totally be correct. Watching a ballgame without a dirty water dog and bucket-sized Bud Light … it’s unfathomable for some. (Note: me.) However, there’s something to be said for moderation. Eliminating these things from your diet entirely may be a pipe dream (or pipe nightmare), but reducing your consumption will save mad cash AND improve your health. To fill that hole in your stomach …

Eat real food. Pizza rolls, mozzarella sticks, and fries might be convenient, but produce, dairy, meat, legumes, and grain will help you live longer. AND, chosen carefully, they’ll cost less in the long run. Always remember to shop in season, from the circular, and around the perimeter of the supermarket, where they keep the whole foods.

Stock up. When frequently-used staple items like flour, beans, and canned tomatoes go on mega-sale, snatch up as much as you possibly can (provided there’s sufficient storage). Not only will they come in handy down the line, but pantry meals can be healthy, filling, and surprisingly delicious. For more information, Motherload’s Amy Clark has an ongoing series on stockpiling.

Go generic. Don't be scared. It's often just as good as the brand name.

D.I.Y. Cook more at home. Cook in bulk. Freeze things. Try gardening. Make your own mixes, dressings, sauces, and marinades. (They taste better, take zero culinary skill, and cost a fraction of the store-bought brands.) With a little time and effort, anything you see in the supermarket or at a restaurant can be accomplished in your own kitchen.

Drink water, but not the bottled kind. No one’s begrudging the occasional Dr. Pepper, but tap water is the superior choice for two reasons: it’s a billion times healthier and 100%, totally, absolutely free-er than free. Bottled water, while not a terrible choice, is a legendary rip-off, like bad chicken or accidentally downloading a Beatles cover band on iTunes.

Brown bag it. Any and every personal finance blog worth its salt has written about this subject 600 times (uh … except this one.), and for good reason. Not only does brown-bagging save me about $1300 per year, but it makes it much, MUCH (much) easier to monitor what I eat. Whether you’re into bento boxes or PB&J, it’s a sure-fire recession beater.

Think out of the box. No, DESTROY the box. Stupid box. There’s no faster way to bore yourself into a coma than gnawing on the same ol’ lettuce wrap week after week. To save money and keep from dying of ennui, leave your comfort zone as often as possible. Try new foods. Experiment with coupons. Cook differently. Host a potluck. Visit your ethnic market. Stepping outside the norm can inspire AND help you stick to the plan.

Don’t panic. Had to be said again.

If you're interested in reading further, these are solid sources:
How about y’all out there? How are you preparing for a potential economic downturn? Comments are open!

(Photos courtesy of jupiter images, Watt & Sons Supermarket, and Flickr member Ranjit.)

Rabu, 27 Februari 2008

Save Money on Seasonings: MYOM (Make Your Own Mix)

The more I learn about saving cash on food, the madder I get with myself when I knowingly waste money. While this holds true for every aspect of grocery shopping, it’s double the fury when it comes to McCormick-style seasoning packets. Why? Well, almost any pre-packaged spice mix, rub, or powder can be made at home for a fraction of the price. Oftentimes, it’ll taste better, too.

Case in point: I’ve been running out of chili powder for almost a month now. It occurred to me several times to buy some, but always in places like the Q Train or the bathroom at Barnes and Noble. Finally, last Wednesday, I couldn’t wait any longer. My Turkey Chili with Beans needed a massive ¼ cup of the stuff. Pressed for time, I scrounged up a few dollars and hightailed it to Key Food, where naturally, they were all out. Rendered temporarily insane by sheer desperation, I bought a single packet of McCormick Original Chili Seasoning Mix.

It cost $2.39. ($2.39! Seriously! Not kidding! I just about choked.)

Slightly perturbed, I raced back home and immediately Googled homemade chili powders. Turns out, this Recipe Zaar mix could have been made under five minutes with spices I had lying around. Plus? PLUS? My calculations put it at a grand total of $0.18.

Needless to say, duh.

Yet, there was a silver lining, as a post was born. Listed below are roughly 35 recipes for 21 common seasoning mixes. Also included are five excellent Master Sites, in which you’ll discover dozens more concoctions beyond your wildest, spiciest dreams.

With the exception of Essence of Emeril and the Recipe Zaar Chili Powder, I haven’t tried any of these, so I’m referring them blindly. Also, I didn’t include any barbecue rubs. This is for two reasons:

A) There are approximately a billion available all over the web, and

B) I’m a born and bred New Yorker. I don’t wanna embarrass myself claiming to know anything about BBQ. (Bagels and pizza? Another story.)

Enjoy, and please go crazy in the comments section if you know of any other resources.

Master Sites
All Restaurant Recipes
Budget 101
Recipe Goldmine: seasoning search part 1 and part 2
Recipe Zaar: herb & spice mixes and marinades & rubs
Top Secret Recipes main page and search function

Adobo Powder
Chef Michele

Chili Powder
About.com
FatFree.com

Chinese Five Spice Powder
Chow Recipe Source

Curry Powder
Alton Brown/Food Network
Chow

Emeril’s Essence/Creole Seasoning/Bayou Blast
Emeril Lagasse/Food Network

Fajita Mix
About.com
Townie Blog

Garam Masala
All Recipes
O Chef

Herbs de Provence
The Epicentre
Recipe Land

Italian Seasoning
About.com
Cooks.com

Jamaican Jerk Seasoning
All Recipes
Astray Recipes

Lawry’s Seasoned Salt
Food Down Under
Group Recipes

Lemon Pepper
Fabulous Foods

Mrs. Dash
About.com

Mulling Spice
Mom’s Budget
Price Smart Foods

Old Bay Seasoning
Busy Cooks
Cooking Cache

Paul Prudhomme Seasoning
Astray.com (Cajun Meat)
Recipes Market (Regular Seasoning)

Paula Deen’s House Seasoning
Paula Deen / Food Network

Poultry Seasoning
All Recipes
CD Kitchen

Pumpkin Pie Spice
About.com
Post Gazette

Shake and Bake:
All Recipes
Food Network

Taco Seasoning
All Recipes
CD Kitchen

(Photos courtesy of McCormick and Flickr member GavinBell. )

Rabu, 20 Februari 2008

Food, Frugality, and Fighting Brand Loyalty

I have a confession. I’ve been writing CHG since last July, yet cooking healthily and staying on budget remain constant struggles. Though I’m learning, and hope you’re enjoying the journey, I’m ultimately not an expert chef, dietician, or personal finance guru.

But I am a media professional. And I know a little bit about advertising. And I know that the brass ring of every ad agency in existence is brand loyalty. And I know that brand loyalty can cost a food shopper (you, me, us, etc.) a lot of cash.

Today’s article focuses on that phenomenon. What is brand loyalty? When does it start? Why is it less than great? How can it be tamed? You might find the piece a bit drier than most CHG posts (in which case, pace yourself by periodically checking into Cute Overload), but it could also be the most important one yet.

(Did that sound good? Yeah? Okay, cool. Let’s get started.)

What it is
Simply, brand loyalty occurs when a consumer uses a product or service over and over again, because A) it works for her, B) it’s habitual, and C) she’s hesitant to spend cash on the unfamiliar. For example, when I buy orange juice, it’s Tropicana, and it has been for as long as I can remember. My mom always bought it, and from what I recall, her mom did, too. I rarely purchase other brands, because it’s been imprinted on my brain (through personal experience and tons of advertising) that they won’t taste as good as Tropicana.

When it begins
One of the most eye-opening moments of my professional career occurred about five years ago, when I had a meeting in a room just used by Nickelodeon. If you’re not familiar with Nick, it’s a television channel whose major target demographic is children between the ages of 4 and 11. One of their employees left a marketing presentation printout on the conference table. In it, kids (again, ages 4 to 11) were referred to as “consumers.” Yikes.

Like Nick, many (if not most) corporations start building consumer brand loyalty from birth. (It would begin at conception if zygotes could read.) Advertisers spend billions of dollars each year to promote directly to toddlers and school-age children through magazines, television shows, movies, clothes, billboards, music, commercials, and … well, you name it. The earlier marketing begins, the more ingrained the product is, and the longer those kids will be customers.

In fact, the National Institute of Media and Family estimates that “Children as young as age three recognize brand logos, with brand loyalty influence starting at age two.” If anyone has a little girl obsessed with Disney Princesses (as many of my mom-friends do), you know what they’re talking about.

Why it costs you more
Once you become loyal to a brand, that company counts on your repeat business throughout the course of your lifetime. As a result, prices can be jacked up because it’s assumed you’ll continue to pay a premium out of allegiance. What’s more, you’ll ignore competing items, no matter what advantages they present. Wikipedia puts it best: “For example, if Joe has brand loyalty to Company A he will purchase Company A's products even if Company B's are cheaper and/or of a higher quality.”

Think of it this way: there are three types of oatmeal on sale - Quaker, McCann’s, and Generi-oats. They contain mostly the same ingredients, and are essentially the same shape, color and consistency. Quaker goes for $3 a box. McCann’s is $2 after a coupon. Generi-oats runs a mere $1.50. Since it’s habit and your dear ol’ Dad always did it, you buy Quaker without thinking twice. You’re down at least $1.50 because of brand loyalty.

Now, multiply that $1.50 by the number of items in your shopping cart. How much does brand loyalty cost you per trip? Per month? Per year?

What does this have to do with the “Healthy” part of “Cheap, Healthy, Good”?
Well, advertisers throw a LOT of resources into marketing processed food, meaning you have a better chance at becoming brand-loyal. Those products are generally less nutritious than whole foods like meats, produce, and dairy, which aren’t pushed as hard in commercials and print ads. So, not only do brand-name processed foods cost more, they can crowd fresher, healthier foods out of your shopping cart.

How to fight it
While advertising and some brand loyalty are nearly impossible to avoid, there are steps you can take to minimize their influence:

EVERYDAY LIFE: Flip off the TV. Mute commercials. Try to minimize advertising found around the home. Don’t prioritize brand names, especially in front of kids. Promote media literacy. Stress variety and try new things.

FOOD: Buy generic. Experiment with brands besides the ones you regularly use. Shop with coupons, which offer savings on a different brand each week. Use the circular, which varies discounts throughout the year. Cook from scratch. Purchase foods found around the perimeter of the supermarket. Cut back on brand-based cookbooks.

A caveat
You know what? Though they’re nearly twice the price, I find Ghirardelli chocolate chips tastier than Nestle. Inarguably, they make my cookies better. I’ve developed a brand loyalty to them. On the same note, I’m highly hesitant to switch my contact lens solution. Other products dry out my eyes, and I have an annoying habit of walking into sharp things when I can’t see.

There’s nothing wrong with brand loyalty if a product works for you, especially if you’ve tried the alternatives. It’s when that devotion is uninformed and automatic there can be an issue.

In the end
Brand loyalty isn’t catastrophic, and it won’t ruin any lives or hopes for the future (like say, smoking or riding the M Train naked). While it can be costly, both nutritionally and wallet…ally, knowing the facts and shopping smart is a stellar way of addressing concerns. If you’re interested in learning more, check out these resources:
  • Answers.com provides a deeper explanation of brand loyalty.
  • For hardcore shopping statistics, there’s this About.com article, and more from the Grocery Manufacturers of America.
  • For lots of somewhat frightening information on kids and advertising, check out the National Institute on Media and Family’s fact sheet.
(Photos courtesy of Global Package Gallery, The Wooden Porch, and Flickr member aqualilflower.)