Jumat, 29 Februari 2008

Potato Gnocchi: A Primer

(Number of times the word "gnocchi" appears in this post, including the title and this sentence: 24.)

(Rejected suggestions for post title: "Gnocchi Dokey," "Gnocchi Country for Old Men, " and "Point of Gnocchi Return.")

I love gnocchi. For lunch, for dinner, for breakfast - doesn't matter. In fact, if a survey was administered, and four out of five dentists preferred gnocchi to other Italian foods, I would pummel that fifth dentist until he acquiesced to gnocchi's inherent goodness. (Or, maybe I'd just feed him more gnocchi. That "pummel" thing is pretty violent.)

For those unfamiliar with gnocchi, they're little pillows of potatoes and magic, held together with flour and egg, and ever-so-slightly flavored with salt and pepper. While their vitamins and minerals are somewhat lacking, they're virtually fat-free, and a nifty twist on plain ol' pasta. Even better, gnocchi is inexpensive and can be paired with just about any sauce on earth, except maybe those of the barbecue variety. (Which, on second thought, might not actually be so bad.)

Before last year, I tried making gnocchi a few times on my own, and they came out okay. A little gummy maybe, but edible. (Gumminess, by the way, is brought on by too much moisture and is the mortal enemy of gnocchi.) Then, in March 2007, I took a gnocchi class at a local cooking school, and - oooooo. My gnocchi are much better now, due in large part to Chef Gerri, who taught us to roast the potatoes instead of boil them. It reduces the amount of moisture to which the potato is exposed, giving the gnocchi a better chance of surviving the tumultuous boiling process.

The dumplings improved even more when I caught a gnocchi-centric episode of Lidia's Italy. In her awesomely competent way, Ms. Bastianich demonstrated another ace method of reducing moisture: after the hot potatoes were put through her food mill, she spread the results out as much as possible. That way, the steam escaped and the possibility of gnocchi-destroying gumminess was severely reduced.

With that in mind, attached below is my recipe for gnocchi, replete with poorly-lit step-by-step photos. You might notice I skip the beautifying forkmark process. This is for two reasons:

A) I'm lazy. There are almost 200 of those suckers.
B) I'm really, really bad at it. Like, almost as bad as I am at driving, which is pretty bad.

I plan on trying butternut squash and/or spinach gnocchi at some point, so look for that in the future. (The NEAR future, I'm not sure.) In the meantime, enjoy.

Potato Gnocchi
Makes about 150 gnocchi, which serves 4 generously and 5 very well

2 ½ lbs starchy white potatoes (Russets)
2 cups flour
1 large egg
salt and pepper

1) Preheat oven to 400F.

2) Scrub and dry potatoes, then pierce each one several times with a fork. Place them on a cookie sheet and roast until tender/easily pierced through with a knife. (Probably 45 minutes to an hour.) Remove from oven.

3) While potatoes cool slightly, bring a large pot of salted water to a boil.

4) Once potatoes are cool enough to handle (but still hot/very warm), peel the skins off with your hands. The earlier this happens, the better. A pair of rubber gloves (or sandwich bags slung over your hands) should help you handle the spuds.

5) When the potatoes are peeled, put each one through a ricer or food mill (medium grate). Make sure you spread the riced potatoes out as much as possible, as this will help moisture evaporate.

6) Once the tubers have cooled, place them on a clean, dry surface. Then, sprinkle salt, pepper, and 1-1/2 cups of flour over the top.

7) Form the potatoes and flour into a small mound with a well dug out in the center.

8) Whisk the egg in a bowl and pour it into the well.

9) Using either a pastry scraper or your bare hands, gently knead the entire mound together into a big ol' ball. This shouldn't take longer than ten minutes, but will probably take far less. If the dough still feels sticky or tacky as you go along, add more flour.

10) Once you have your dough ball, break off about an eighth of it. Using your hands, carefully roll this piece into a long, thin log, about 1/2 - 3/4 inch in diameter.

11) This is the most important part: using a knife or a pastry scraper, cut off a 3/4-inch piece (not the end piece) of the roll. It should look like a tiny pillow. Drop the piece into your pot of boiling water. When it rises to the top, it's finished.

12) Eat the piece. If you like it, go ahead to step 13. If it's gummy or falls apart in the water, that means there's too much moisture in the dough. Add more flour (1/8 - 1/4 cup) to your dough ball, knead it in, and try again until you get the result you desire.

13) Chunk by chunk, roll the remaining dough into logs. After each log is made, cut them into 3/4-inch pieces. Each piece should be about the size of the top of your index finger, from knuckle to nail.


14) Place each piece of gnocchi on a cookie sheet lined with wax paper. This will give you an idea of their numbers AND set them up for freezing later.

15) Drop a full serving (between 20 and 30 gnocchi) into the pot of boiling water. When the gnocchi rise to the surface, remove them with a slotted spoon (or other hole-y implement) and place them into a serving bowl. This should take between 3 and 5 minutes per serving. You may have to drain extra liquid from each bowl at the end.


16) Add sauce, parmesan and dig in.

NOTE: To preserve uncooked gnocchi, simply chill the pan from step #14 in your freezer. When gnocchi is frozen through, dump 'em in a plastic bag, squeeze the air out, and seal. Voila.

Approximate Calories, Fat and Price per Serving

387 calories, 1.7 g fat, $0.53

Calculations:
2 ½ lbs starchy white potatoes (reduced to 2 ¼ after peeling): 950 calories, 1 g fat, $2.37
2 cups flour: 910 calories, 2.5 g fat, $0.10
1 large egg: 74 calories, 5 g fat, $0.15
salt and pepper: negligible calories and fat, $0.04
TOTAL: 1934 calories, 8.5 g fat, $2.66
PER SERVING (TOTAL/5): 387 calories, 1.7 g fat, $0.53

Kamis, 28 Februari 2008

CHG Favorites of the Week

Blog of the Week
Motherload: The Mom Advice Blog
Beautifully designed and wonderfully informative, Amy Clark's parenting blog reminds me of a grassroots Real Simple in the best possible way. AND, it doesn’t just apply to Mommas. The kidless can still find it very handy to have around.

Comedy of the Week
I Drink Your Milkshake
This is one of those polarizing SNL sketches that half the world will love like its their grandma, while the other half decries it as infallible evidence the show is on the decline. Either way, Bill Hader’s Daniel Day Lewis impression is scary good.

Organization of the Week
Partners in Health
Last year, I read the best biography I’ve ever laid my eyes on, Mountains Beyond Mountains by Tracy Kidder. It’s about the life of Dr. Paul Farmer, a U.S. physician who’s dedicated everything to providing health care for the poorest of the poor around the world. Partners in Health is his baby. It’s done wide-scale wonders in Haiti and Russia, and is now moving on to Rwanda with the help of TED and Bill Clinton. If you’re interested, volunteering and donation information can be found here, and I can’t recommend the book highly enough.

Quote of the Week
CRYSTAL: How do you like your marshmallows, Roseanne?
ROSEANNE: Like my men, crispy on the outside and stuck to the end of a fork.
-Roseanne

Tip of the Week
If a recipe calls for a broken chocolate bar, don’t unwrap it first. Simply break it while it’s still packaged, then use as directed. It’ll save an extra plastic bag and a big ol’ mess.

Untried Cheap, Healthy Recipe of the Week
Alton Brown’s Chipotle Smashed Sweet Potatoes
At first glance, this doesn't look like it would work, but the Food.com reviews have been uniformly 5-star. Combining two great tastes in a single glorious dish, Mr. Brown scores again. Well DONE, sir.

Video of the Week
“Be Our Guest” from Beauty and the Beast
Boy, I love this song. Featuring the late, great “L&O” cop/eye donor Jerry Orbach as Lumiere.

(Photos courtesy of Art.com and Flickr member Infinite is Temporary.)

Rabu, 27 Februari 2008

Save Money on Seasonings: MYOM (Make Your Own Mix)

The more I learn about saving cash on food, the madder I get with myself when I knowingly waste money. While this holds true for every aspect of grocery shopping, it’s double the fury when it comes to McCormick-style seasoning packets. Why? Well, almost any pre-packaged spice mix, rub, or powder can be made at home for a fraction of the price. Oftentimes, it’ll taste better, too.

Case in point: I’ve been running out of chili powder for almost a month now. It occurred to me several times to buy some, but always in places like the Q Train or the bathroom at Barnes and Noble. Finally, last Wednesday, I couldn’t wait any longer. My Turkey Chili with Beans needed a massive ¼ cup of the stuff. Pressed for time, I scrounged up a few dollars and hightailed it to Key Food, where naturally, they were all out. Rendered temporarily insane by sheer desperation, I bought a single packet of McCormick Original Chili Seasoning Mix.

It cost $2.39. ($2.39! Seriously! Not kidding! I just about choked.)

Slightly perturbed, I raced back home and immediately Googled homemade chili powders. Turns out, this Recipe Zaar mix could have been made under five minutes with spices I had lying around. Plus? PLUS? My calculations put it at a grand total of $0.18.

Needless to say, duh.

Yet, there was a silver lining, as a post was born. Listed below are roughly 35 recipes for 21 common seasoning mixes. Also included are five excellent Master Sites, in which you’ll discover dozens more concoctions beyond your wildest, spiciest dreams.

With the exception of Essence of Emeril and the Recipe Zaar Chili Powder, I haven’t tried any of these, so I’m referring them blindly. Also, I didn’t include any barbecue rubs. This is for two reasons:

A) There are approximately a billion available all over the web, and

B) I’m a born and bred New Yorker. I don’t wanna embarrass myself claiming to know anything about BBQ. (Bagels and pizza? Another story.)

Enjoy, and please go crazy in the comments section if you know of any other resources.

Master Sites
All Restaurant Recipes
Budget 101
Recipe Goldmine: seasoning search part 1 and part 2
Recipe Zaar: herb & spice mixes and marinades & rubs
Top Secret Recipes main page and search function

Adobo Powder
Chef Michele

Chili Powder
About.com
FatFree.com

Chinese Five Spice Powder
Chow Recipe Source

Curry Powder
Alton Brown/Food Network
Chow

Emeril’s Essence/Creole Seasoning/Bayou Blast
Emeril Lagasse/Food Network

Fajita Mix
About.com
Townie Blog

Garam Masala
All Recipes
O Chef

Herbs de Provence
The Epicentre
Recipe Land

Italian Seasoning
About.com
Cooks.com

Jamaican Jerk Seasoning
All Recipes
Astray Recipes

Lawry’s Seasoned Salt
Food Down Under
Group Recipes

Lemon Pepper
Fabulous Foods

Mrs. Dash
About.com

Mulling Spice
Mom’s Budget
Price Smart Foods

Old Bay Seasoning
Busy Cooks
Cooking Cache

Paul Prudhomme Seasoning
Astray.com (Cajun Meat)
Recipes Market (Regular Seasoning)

Paula Deen’s House Seasoning
Paula Deen / Food Network

Poultry Seasoning
All Recipes
CD Kitchen

Pumpkin Pie Spice
About.com
Post Gazette

Shake and Bake:
All Recipes
Food Network

Taco Seasoning
All Recipes
CD Kitchen

(Photos courtesy of McCormick and Flickr member GavinBell. )

Selasa, 26 Februari 2008

Tuesday Megalinks

Madame X at My Open Wallet has an ongoing series called New York Stories, in which Big Apple residents describe the specifics of their financial situations. She was kind enough to post my entry as lucky #13. If you get the chance, take a look, and/or browse at the 12 other mini-biographies. Taken together, they’re a pretty accurate representation of what it’s like to survive and thrive (and eat – don’t forget the eating) in the city. And with that ...

A Calorie Counter: The Beginner's Guide To Diet, Nutrition & Healthy Eating
Wow. Just a superb, easily digestible (haw) breakdown of basic dietary requirements for those looking to get on a more nutritional track. Thanks to Lifehacker for the link.

Culinate: Eyes wide shut – A look at America’s food inspection agencies
Ever wonder what the USDA and FDA actually do? Here’s the slightly disturbing answer, complete with obligatory rumbles over underfunding. In light of the recent beef contamination scare, this is a solid, timely read.

Eater: The Golden Clog 2008 Nominees Announced!
Eat your heart out, Oscars. Anthony Bourdain and Michael Ruhlman concocted their very own awards show, in which they alone determined the winners. (Over Bloody Marys, natch.) The victors were revealed this past weekend, but I'm posting the nominee link because you SHOULD NOT MISS Bourdain’s breakdown of the odds from last week. Excerpt: “Mario Himself was committed to present his namesake award, yet cancelled for a golf date with Jimmy Buffet. Really. I feel like I've been jilted for Kenny Loggins."

Festival of Frugality #114: No Credit Needed

This week’s leviathan is hosted by NCN and includes CHG’s post on branding and a really neat entry on the musical fruit from Squawkfox.

Gothamist: Baking Substitutions
Running out of brown sugar? Can’t find any buttermilk? Accidentally flushed a gallon of molasses down the toilet, thinking it would make cool swirly patterns in the bowl? This is the post for you. Thanks to Lifehacker for the link.

The Kitchn: Lemon Roasted Chicken – Lemon Inside or Out?
When there’s citrus and poultry involved, everybody wins. Well, except the chicken.

The Martha Blog: Feast your eyes on our prop room!
That sound you hear is my jaw dropping out of my face and crushing all my toes. I’ve never seen that much silver in my life, and am in the process of developing a severe case of Cake Stand Envy. (Now an actual disease!) Thanks to Serious Eats for the link.

Mom Advice: The Art of Stockpiling
Excellent piece on the Amy Dacyczyn’s time-tested, mom-approved Pantry Theory, which makes Einstein's Theory of Relativity look like baby drool in comparison. Thanks to Chief Family Officer for the link.

Paid Twice: The First Month on the Meal Plan
Due to her husband’s brand spankin’ new dietary restrictions, PT’s had to rework how she cooks and buys groceries. Oy. That can’t be fun. Here’s an update on her progress.

Washington Post: 36 Quick Soups
Three dozen warm, inviting bowls for everyday dinner. Thanks to reader Jennifer for the suggestion. (Note: you might need to sign in to view the article, but it’s worth it.)

Zen Habits: A 12-Step Program to Eating Healthier Than Ever Before

Man, I love this blog. Such a deliberate, calm approach to everything. This particularly stellar post could be Leo’s best ever. (Well, nutritionally speaking, anyway.)

(Photos courtesy of Flickr member BohPhoto, Oregon State, and Cumberland Books.)

Senin, 25 Februari 2008

White Tang: Cooking Light's Creamy Caesar Dressing

[Apologies to the estate of Jack London for the punny title. Ultimately, it won out over “The Call of the White-ld (Dressing).”]

Having attended approximately 48,344 weddings in the last ten years, I’ve had my fair share of Caesar salads. (And penne a la vodka.) (And chicken francese.) (And “Butterfly Kisses,” which is not a food, but rather the most overplayed, maudlin piece of treacle in the entire history of music. I barf on Bob Carlisle.)

Where was I? Oh yeah – Caesar salad. I’ve consumed many, and few have stuck out as anything more than “meh.” I’m not sure if that’s the nature of the dish (“It’s a Caesar salad. Whadja want, Lobster Thermidore?”), or subpar efforts on behalf of 98% of the food service industry. Too many restaurants and catering halls seem to believe that limp romaine + stale croutons + $0.99 bottled dressing = culinary tour de force.

I call fie on this. (Fie!) A good Caesar salad requires glorious parmesan, a sophisticated lemony-olive oil flavor, and dressing that doesn’t taste like the backwash of the damned.

Cooking Light’s Creamy Caesar Dressing takes care of that last requirement quite nicely. With a ten-minute prep time and a short list of readily available ingredients, it's a quick complement to a classy salad base. At $0.11 per serving, it's comparable to nicer bottled dressings in price, though the taste is fresher and way livelier. Two notes:

1) Tangy doesn’t begin to describe, so feel free to reduce the lemon juice a tad.

2) I used low-fat yogurt instead of the fat-free variety, and it worked fine.

Cooking Light graciously provided the nutritional information, so only price calculations are included below.

Creamy Caesar Dressing
Makes 8 servings of 1 tablespoon each
Adapted from Cooking Light.

1/3 cup plain fat-free yogurt
2 tablespoons fresh lemon juice
1 tablespoon olive oil
2 teaspoons red wine vinegar
2 teaspoons Worcestershire sauce
1 teaspoon anchovy paste
1 teaspoon Dijon mustard
1/2 teaspoon freshly ground pepper
1 garlic clove, minced

1) Whisk all ingredients together in a small bowl. Pour on salad. That's it.

Approximate Calories, Fat and Price per Serving
26 calories, 1.8 g fat, $0.11

Calculations
1/3 cup plain fat-free yogurt: $0.23
2 tablespoons fresh lemon juice: $0.25
1 tablespoon olive oil: $0.08
2 teaspoons red wine vinegar: $0.05
2 teaspoons Worcestershire sauce: $0.10
1 teaspoon anchovy paste: $0.12
1 teaspoon Dijon mustard: $0.06
1/2 teaspoon freshly ground pepper: $0.02
1 garlic clove, minced: $0.02
TOTAL: $0.88
PER SERVING (TOTAL/8): $0.11

Kamis, 21 Februari 2008

Turkey Chili with Beans: Comfort Me with Chili

Edited 3/26/10 to add: Hi there, folks from CNN! Hope you dig this chili. If you find it a bit complicated, this Easy Bean Chili recipe from Cook's Illustrated may be a good option.

When you hit your 30s, you begin to find that your generation’s grandparents aren’t around so much anymore. Most have passed on, many are incapacitated, some are squeaking by, and a lucky few are still spry teenagers concealed behind nonagenarian wrinkles and Christmas sweatshirts. Age has to happen to everyone, I guess. The certainty of passing time is hard to comprehend, and I assume, even tougher to confront with anything resembling grace. But somehow, folks manage.

My remaining grandma passed away last year. The Boyfriend’s moved on early Wednesday morning. They were lovely ladies whose lives couldn’t have been more unalike. The Midwesterner was by all accounts a good cook and talented artist. The New Yorker - well, not so much with the cooking. But she loved us pretty hard. And I loved her for it.

What any of this has to do with food is minor or momentous, depending on your point of view. Home-cooked meals can be a bittersweet reminder of gatherings and kitchen sessions gone by, or a warming, filling comfort in times of emptiness. Good dishes won’t replace people by any means, but for ten seconds, it might make their absence sting a bit less.

With that, here’s today’s recipe. It’s a Turkey Chili with Beans based on the February 1997 issue of Bon Appetit. I made it Wednesday night for The Boyfriend, and included a long list of reader review alterations that I won’t regale you with. Just know the end product was a metric ton of the best turkey chili I’ve ever had. If you make it, try to create your own chili powder (recipe included below) or use a salt-free mix. A lot of the store-bought mixes have extra NaCl in them, which could throw off the taste a bit.

Hope you enjoy the food, and in the meantime - here’s to you, R and H.

Turkey Chili with Beans
Serves 8 generously
Adapted from Bon Appetit/Epicurious.

1 tablespoon vegetable oil
2 medium onions, chopped
2 large cloves garlic, minced
1 1/2 teaspoons dried oregano
1 1/2 teaspoons ground cumin
1 1/2 pounds lean ground turkey
1/4 cup chili powder (Recipe below. – Kris)
2 bay leaves
1 tablespoon unsweetened cocoa powder
1 1/2 teaspoons salt
1/4 teaspoon ground cinnamon
1 28-ounce can whole tomatoes, undrained
1 2/3 cups beef stock or canned beef broth
1 1/3 cups amber beer (I used Dos Equis XX Ambar. – Kris)
1 8-ounce can tomato sauce
1 15-ounce can small white beans, rinsed, drained
1 15-ounce can pinto beans, rinsed, drained
1 15-ounce can pink kidney beans, rinsed, drained

Serving suggestions: Chopped red onion, chopped fresh cilantro, plain low-fat yogurt or light sour cream

1) In a large pot or Dutch oven, heat oil over medium heat. Add onions. Cook about 9 minutes, until soft and slightly browned, stirring occasionally. Add garlic. Cook until fragrant, about 30 seconds. Add oregano and cumin. Cook another minute, stirring all the way.

2) Jack heat up to medium-high. Move veggies to perimeter of pan. Add turkey. Cook until slightly browned, breaking up the meat as you go along. Add chili powder, bay leaves, cocoa powder, salt and cinnamon. Stir everything together. Add undrained tomatoes and juices. Break tomatoes up with your spoon. Add stock, beer, and tomato sauce and bring to boil. Cut the heat back to medium-low and simmer about 45 minutes, stirring occasionally.

3) Add beans. Cook until warmed through, about 10 minutes. Fish out bay leaves and throw them in the garbage. Serve with topping suggestions.

Homemade Chili Powder
Makes a little more than ¼ cup
Adapted from Recipe Zaar.

2 tablespoons paprika
2 teaspoons oregano
1 1/4 teaspoons cumin
1 1/4 teaspoons garlic powder
1 1/4 teaspoons cayenne pepper
3/4 teaspoon onion powder

1) Mix'em up.

Approximate Calories, Fat, and Price per Serving

362.6 calories, 9.5 g fat, $1.03

Calculations
1 tablespoon vegetable oil: 124 calories, 14 g fat, $0.06
2 medium onions, chopped: 92 calories, 0.2 g fat, $0.38
2 large cloves garlic, minced: 9 calories, 0 g fat, $0.03
1 1/2 teaspoons dried oregano: 5 calories, 0.2 g fat, $0.03
1 1/2 teaspoons ground cumin: negligible calories and fat, $0.03
1 1/2 pounds lean ground turkey: 974 calories, 48.7 g fat, $2.49
1/4 cup chili powder (Self-made mix. – Kris): 71 calories, 2.4 g fat, $0.18
2 bay leaves: negligible calories and fat, $0.06
1 tablespoon unsweetened cocoa powder: 12 calories, 0.7 g fat, $0.08
1 1/2 teaspoons salt: negligible calories and fat, $0.02
1/4 teaspoon ground cinnamon: negligible calories and fat, $0.10
1 28-ounce can whole tomatoes: 151 calories, 1 g fat, $0.79
1 2/3 cups beef stock or canned beef broth: 28 calories, 0.9 g fat, $0.41
1 1/3 cups amber beer: 136 calories, 0 g fat, $1.75
1 8-ounce can tomato sauce: 86 calories, 0.5 g fat, $0.34
1 15-ounce can small white beans, rinsed, drained: 498 calories, 1.2 g fat, $0.50
1 15-ounce can pinto beans, rinsed, drained: 366 calories, 3.5 g fat, $0.50
1 15-ounce can pink kidney beans, rinsed, drained: 349 calories, 2.6 g fat, $0.50
TOTAL: 2901 calories, 75.9 g fat, $8.25
PER SERVING (TOTAL/8): 362.6 calories, 9.5 g fat, $1.03

CHG Favorites of the Week

Food Comedy of the Week
Colbert: People Destroying America
McDonald’s is underwriting good grades, giving kids cash for As on their report cards. Colbert digs deep and comes up with HILARITY.

Mouth-wateringest Blog of the Week
Well Fed
The author only posts on occasion, but OH, what occasions they are. I could inhale every morsel here and go back for fifths. Possibly sevenths or twelfths. Who's counting?

Organization of the Week
Compassion
If any of y’all read Rocks in my Dryer last week, you know it was some solid, heartbreaking/heartwarming stuff. Shannon sponsored a little boy through Compassion, a Christian organization aiding kids in Africa, and got the chance to visit Uganda to meet him. Her story and pictures are positively inspiring, and there are more details on Compassion’s website on getting involved.

Quote of the Week
“You can never have enough garlic. With enough garlic, you can eat The New York Times.” – Morley Safer

Tip of the Week
This week’s tip comes from reader Kristen, and it could save a lot of fingers: if you’re chopping hot peppers and don’t have gloves, try using sandwich bags. It’ll prevent that evil capsaicin from searing your precious digits.

Untried Cheap, Healthy Recipe of the Week
Escarole with Chicken Sausage from Boston Globe
To quote the LOL Cats, “NOM NOM NOM.”

Video of the Week
“Mayonaise” by Smashing Pumpkins
The prettiest of tunes about the most abhorrent of foods. One of my absolute favorite Pumpkins songs, this gorgeous live performance runs a close second to Siamese Dream’s studio version. (Um, Billy Corgan’s shiny, shiny pate aside.)

(Photos courtesy of The Blog Beat and I Can Has Cheezburger.)

Rabu, 20 Februari 2008

Food, Frugality, and Fighting Brand Loyalty

I have a confession. I’ve been writing CHG since last July, yet cooking healthily and staying on budget remain constant struggles. Though I’m learning, and hope you’re enjoying the journey, I’m ultimately not an expert chef, dietician, or personal finance guru.

But I am a media professional. And I know a little bit about advertising. And I know that the brass ring of every ad agency in existence is brand loyalty. And I know that brand loyalty can cost a food shopper (you, me, us, etc.) a lot of cash.

Today’s article focuses on that phenomenon. What is brand loyalty? When does it start? Why is it less than great? How can it be tamed? You might find the piece a bit drier than most CHG posts (in which case, pace yourself by periodically checking into Cute Overload), but it could also be the most important one yet.

(Did that sound good? Yeah? Okay, cool. Let’s get started.)

What it is
Simply, brand loyalty occurs when a consumer uses a product or service over and over again, because A) it works for her, B) it’s habitual, and C) she’s hesitant to spend cash on the unfamiliar. For example, when I buy orange juice, it’s Tropicana, and it has been for as long as I can remember. My mom always bought it, and from what I recall, her mom did, too. I rarely purchase other brands, because it’s been imprinted on my brain (through personal experience and tons of advertising) that they won’t taste as good as Tropicana.

When it begins
One of the most eye-opening moments of my professional career occurred about five years ago, when I had a meeting in a room just used by Nickelodeon. If you’re not familiar with Nick, it’s a television channel whose major target demographic is children between the ages of 4 and 11. One of their employees left a marketing presentation printout on the conference table. In it, kids (again, ages 4 to 11) were referred to as “consumers.” Yikes.

Like Nick, many (if not most) corporations start building consumer brand loyalty from birth. (It would begin at conception if zygotes could read.) Advertisers spend billions of dollars each year to promote directly to toddlers and school-age children through magazines, television shows, movies, clothes, billboards, music, commercials, and … well, you name it. The earlier marketing begins, the more ingrained the product is, and the longer those kids will be customers.

In fact, the National Institute of Media and Family estimates that “Children as young as age three recognize brand logos, with brand loyalty influence starting at age two.” If anyone has a little girl obsessed with Disney Princesses (as many of my mom-friends do), you know what they’re talking about.

Why it costs you more
Once you become loyal to a brand, that company counts on your repeat business throughout the course of your lifetime. As a result, prices can be jacked up because it’s assumed you’ll continue to pay a premium out of allegiance. What’s more, you’ll ignore competing items, no matter what advantages they present. Wikipedia puts it best: “For example, if Joe has brand loyalty to Company A he will purchase Company A's products even if Company B's are cheaper and/or of a higher quality.”

Think of it this way: there are three types of oatmeal on sale - Quaker, McCann’s, and Generi-oats. They contain mostly the same ingredients, and are essentially the same shape, color and consistency. Quaker goes for $3 a box. McCann’s is $2 after a coupon. Generi-oats runs a mere $1.50. Since it’s habit and your dear ol’ Dad always did it, you buy Quaker without thinking twice. You’re down at least $1.50 because of brand loyalty.

Now, multiply that $1.50 by the number of items in your shopping cart. How much does brand loyalty cost you per trip? Per month? Per year?

What does this have to do with the “Healthy” part of “Cheap, Healthy, Good”?
Well, advertisers throw a LOT of resources into marketing processed food, meaning you have a better chance at becoming brand-loyal. Those products are generally less nutritious than whole foods like meats, produce, and dairy, which aren’t pushed as hard in commercials and print ads. So, not only do brand-name processed foods cost more, they can crowd fresher, healthier foods out of your shopping cart.

How to fight it
While advertising and some brand loyalty are nearly impossible to avoid, there are steps you can take to minimize their influence:

EVERYDAY LIFE: Flip off the TV. Mute commercials. Try to minimize advertising found around the home. Don’t prioritize brand names, especially in front of kids. Promote media literacy. Stress variety and try new things.

FOOD: Buy generic. Experiment with brands besides the ones you regularly use. Shop with coupons, which offer savings on a different brand each week. Use the circular, which varies discounts throughout the year. Cook from scratch. Purchase foods found around the perimeter of the supermarket. Cut back on brand-based cookbooks.

A caveat
You know what? Though they’re nearly twice the price, I find Ghirardelli chocolate chips tastier than Nestle. Inarguably, they make my cookies better. I’ve developed a brand loyalty to them. On the same note, I’m highly hesitant to switch my contact lens solution. Other products dry out my eyes, and I have an annoying habit of walking into sharp things when I can’t see.

There’s nothing wrong with brand loyalty if a product works for you, especially if you’ve tried the alternatives. It’s when that devotion is uninformed and automatic there can be an issue.

In the end
Brand loyalty isn’t catastrophic, and it won’t ruin any lives or hopes for the future (like say, smoking or riding the M Train naked). While it can be costly, both nutritionally and wallet…ally, knowing the facts and shopping smart is a stellar way of addressing concerns. If you’re interested in learning more, check out these resources:
  • Answers.com provides a deeper explanation of brand loyalty.
  • For hardcore shopping statistics, there’s this About.com article, and more from the Grocery Manufacturers of America.
  • For lots of somewhat frightening information on kids and advertising, check out the National Institute on Media and Family’s fact sheet.
(Photos courtesy of Global Package Gallery, The Wooden Porch, and Flickr member aqualilflower.)

Selasa, 19 Februari 2008

Tuesday Megalinks

Bitten: Eat Your Brownies, er Veggies
Mark Bittman layeth the smacketh downeth on the Deceptively Delicious/Sneaky Chef shenanigans. At last glance, the comments were up to 88. Not that people are passionate about this or anything.

Clever Dude: An Illustrated Frugal Lunch
Have you ever wanted to see 25 peanut butter and jelly sandwiches all at once? Lined up? IN A ROW? Clever Dude has ‘em, along with plans for a month of lunches.

Culinate: Discovering Winter’s Greens
Wherein the Fab Four of February (endive, frisee, escarole, and watercress) get their long-awaited due.

Culinate: Michael Pollan has Tips for You
“Eat food. Not too much. Mostly plants.” It’s author Michael Pollan’s mantra, and here he has eight more glorious nutrition tips.

Epicurious: Kitchen Tricks – Peeling Butternut Squash
Thank goodness someone has a system for this, because every time I try to hack through one of these things, images of Monty Python’s limbless Black Knight limp through my head. (“Your arm’s off.” “No it isn’t.”) Thanks to Slashfood for the link.

Festival of Frugality #113: Mighty Bargain Hunter

MBH goes with a U.S. mint theme for this week’s FoF, and CHG receives the George Washington designation. That means I chop down cherry trees and have wooden teeth. Also, there’s that Father of the Country thing. Neat.

Like Merchant Ships: 1950’s Budget Menu
A.k.a. Everything You Always Wanted to Know About Tip Roast but Were Afraid to Ask. Meredith purchased 1957’s Meal Management cookbook from Goodwill, and it’s inspired her to try a full seven days of Eisenhower-era meals. Really neat experiment, and I’m dying to read her thoughts toward the end of the week.

Make it From Scratch Festival #52: This Wasn’t in the Plan
MifS is a year old today! Happy birthday, you gorgeous festival, you. And thanks to Stephanie for keeping it up and running.

Mommy Gets Paid: More Bang for your Coupon Buck
Great, extensive post on squeezing the most from your stash.

Serious Eats: Breakfast for a Crowd – Any Ideas?

These threads are so handy. Head on over and have your say, or just collect ideas about feeding a small battalion.

The Simple Dollar: Using SuperCook to Save on Your Grocery Bill
Trent explains it best: "Just start entering ingredients in the upper left and it will start listing recipes on the right. Every time you add another ingredient, it finds recipes using only those ingredients and only a minimum of additional items.” There are other sites like it, but this appears to be the winner so far.

The Simple Dollar: Review of In Defense of Food

It’s all Michael Pollan, all the time this week, as the release of his new book means the health guru is making the press rounds. Word is, if In Defense of Food is half as good as The Omnivore’s Dilemma, he's got himself another winner.

Slashfood: Great Food Fast – Cookbook of the Day
I gaze lovingly at this cookbook nearly every time I peruse the Union Square Borders. Has anyone out there tried it? Is it really as simple and mouth-watering as the pictures look? Do tell.

Wise Bread: How I Grocery Shop
The WB’s Catherine Shaffer continues Lynnae and Kacie’s Describe Your Shopping Methods challenge.

(Photos courtesy of markbittman.com, scene-stealers.com, and Flickr member Fynbos Ridge.)

Senin, 18 Februari 2008

Roasted Red Pepper, Artichoke, Olive and Parmesan Frittata: Hello, Gorgeous

I’m way excited about today’s frittata recipe for two reasons:
  1. We made it twice this weekend. Saturday’s version was the experiment, and calling it unidentifiable would be an act of charity. But after a few spot-on adjustments (if I do say so mahself), Sunday’s frittata looked and tasted like briny, eggy victory.
  2. My food pictures are halfway decent, meaning they don’t look like they were taken by a blind man at the bottom of a well.
The beauty of homemade frittatas (besides their actual beauty – seriously, scroll down and look at that thing) are their speed and price, especially compared to restaurant versions. Those babies will run you $7 to $12, not to mention the cost and time of transportation. What’s more, besides “Sheboygan,” “photosynthesis,” and “googly,” “frittata” is one of the most fun English-language words to say over and over again out loud (until someone hits you in the head with a hammer).

This particular frittata is a reduced-fat mutant hybrid of a Health.com dish, Alton Brown’s basic recipe, and my personal taste. It’s substantial without being heavy, and the combo of peppers, artichokes, and olives brings a quasi-Mediterranean flavor that The Boyfriend and I really dug. If you’re adamantly opposed to any of the vegetables, various others can be substituted in super-easily. In fact, Cooking Light has about 35 different frittatas that beg for a few games of mix-and-match.

One possible caveat: there will be plenty of leftover ingredients after the frittata is finished. I don't see this as a drawback, though. Pourquoi? Well, paired with a head of lettuce, they’ll make six killer salads. Slapped between six pieces of toast, they’re three salivation-worthy sandwiches. Grouped with six more eggs, they're another frittata. Or, maybe? If you’re feeling saucy, there’s absolutely nothing wrong with eating the unused red peppers and olives with your bare hands, taking care to slurp your fingers to the bone afterward.

Before you commence lickery, however, take a gander at these pictures. They're the closest I might ever come to Pioneer Woman and Smitten Kitchen, and they're giving me a weird welling-up sensation. I think it might be pride. (Insert "No, it's definitely gas" joke here.)

Roasted Red Pepper, Artichoke, Olive and Parmesan Frittata
Serves 4
Adapted from Health.com and Alton Brown.

4 large eggs
2 large egg whites
¼ cup grated parmesan cheese
salt and pepper
½ Tablespoon extra virgin olive oil
1 cup minced onion
1 roasted red pepper, chopped
2 canned artichoke hearts, chopped into eight pieces each
1 T chopped fresh parsley
8 kalamata olives, sliced

1) Preheat your broiler.

2) Whisk eggs, parmesan, and salt and pepper to taste together in a small bowl.

3) Heat oil over medium-high heat in a medium-sized oven-proof pan. Add onion and cook about 3 minutes, until translucent. While this is happening, pat down the red peppers, artichoke hearts and olives with a paper towel to remove some of the moisture.

4) Turn heat down to medium and add eggs. Without stirring, let eggs set for about 3 minutes.

5) When sides of frittata start to set (they’ll begin pulling away from the pan), sprinkle roasted red pepper, artichoke hearts, parsley, and olives evenly on top. Cook for about 2 or 3 minutes more, until the top just starts to set.

6) Transfer pan to broiler and cook until top becomes light golden brown. This should take about 3 minutes, but check after 2 since broilers are different the world over.

7) Using a potholder, remove pan from broiler and set on top of stove. Loosen frittata with spatula immediately (otherwise it will continue to cook), being careful not to tear the eggs. Plate and eat.

Approximate Calories, Fat and Price per Serving
159.5 calories, 10.1 g fat, $0.81

Calculations
4 large eggs: 294 calories, 19.9 g fat, $0.60
2 large egg whites: 34 calories, 0.1 g fat, $0.30
¼ cup grated parmesan cheese: 86 calories, 5.7 g fat, $0.52
salt and pepper: negligible calories and fat, $0.02
½ Tablespoon extra virgin olive oil: 60 calories, 7 g fat, $0.04
1 cup minced onion: 48 calories, 0.1 g fat, $0.15
1 roasted red pepper, chopped: 31 calories, 0.4. g fat, $0.49
2 canned artichoke hearts, chopped into eight pieces each: 13 calories, 0 g fat, $0.60
1 T chopped fresh parsley: negligible calories and fat, $0.25
8 kalamata olives, sliced: 72 calories, 7.2 g fat, $0.25
TOTAL: 638 calories, 40.4 g fat, $3.22
PER SERVING (TOTAL/4): 159.5 calories, 10.1 g fat, $0.81

Jumat, 15 Februari 2008

Respect for the Old School: Betty Crocker’s Angel Food Cake

We’ve been talking a lot about cookbooks around here the last week. On my end, it’s been super fun and educational, but it’s also made me very, very hungry. Like, I’ve-been-gnawing-on-my-hand hungry. (It’s delicious, if anyone wanted to know.) To sate this ravenous yen - for puffy, sugary things in particular - I decided to break out some Betty.

Betty Crocker’s New Cookbook: Everything You Need to Know to Cook was my very first cookbook. Or at least, the first one I used with any regularity. It had everything a poor, culinarily challenged college student needed in 1998: big pictures, easy directions, and cheap ingredients. (Er, nutrition wasn’t really an emphasis at that point. My metabolism was firing on all cylinders.) Some of the recipes were fairly impressive, too, at least at the time: Stuffed Peppers, Szechuan Pork, and of course, Pepperoni Pizza-Hamburger Pie (a.k.a. 20-Year-Olds Having Heart Attacks? This Makes it Possible Pie).

The zenith of Betty’s gastronomic masterpiece was, and continues to be, the Angel Food Cake. It’s airy, it’s sweet, it’s company-appropriate, and best of all, it’s fat-free. I’ve tried other versions (including Alton’s, which surprisingly bombed), but keep coming back to Betty. If you choose to accept her Angel Food mission, I might make the following suggestions:

1) This type of cake needs a very specific pan, which you can procure for a few bucks at any kitchen equipment store. A cheap one will last years (mine’s going on 11), so there’s no need to break the bank.

2) When the recipe calls for stiff peaks, it means stiff peaks. Underbeaten batter will result in a brick. It takes me many, many minutes of high-speed beating to accomplish this.

3) “Folding” means: “to gently cut down through center of egg whites, along bottom and up side of bowl; rotate bowl a quarter turn. Repeat.” Here’s another brief description from Kathleen Daelemans.

4) The recipe calls for cake flour. I use all-purpose flour (and always have). It works.

5) If you don’t have almond extract, use 2 teaspoons of vanilla. It works, too.

6) There will be something like 12 egg yolks left over from the cake. Don’t throw ‘em away! Instead, try one of the suggestions in this Serious Eats thread. (Perhaps a hollandaise sauce, madam?)

Miss Betty provided the fat and calorie information, so only the price computations are included below. Happy caking, everybody!

Angel Food Cake
Makes 16 servings
Adapted from Betty Crocker’s New Cookbook: Everything You Need to Know to Cook.

1-1/2 cups powdered sugar
1 cup cake or all-purpose flour
1-1/2 cups large egg whites (about 12)
1-1/2 teaspoons cream of tartar
1 cup granulated sugar
1-1/2 teaspoons vanilla
½ teaspoon almond extract
¼ teaspoon salt

1) Preheat oven to 375ยบ F and drop oven rack to the bottom rung.

2) In a medium bowl, combine powdered sugar and flour.

3) In a separate large bowl, "beat egg whites and cream of tartar on medium speed ... until foamy." Turn mixer to high and very slowly add granulated sugar (about 2 tablespoons at a time) into bowl. Once the sugar is all in, immediately add vanilla extract, almond extract, and salt. Keep beating until you get stiff peaks (which will be "meringue-like" and "glossy"). For the love of Pete, DO NOT UNDERBEAT.

4) Slowly fold flour mixture into egg white mixture, 1/4 cup at a time, "just until sugar-flour mixture disappears." When finished, push everything into an ungreased, standard-size angel food cake pan (a.k.a. tube pan). Using a butter knife, gently slice through the mixture a few times. This will eliminate air bubbles.

5) "Bake 30 to 35 minutes or until cracks feel dry and top springs back when touched lightly." (I also do the toothpick test. If the toothpick comes out with batter on it, put the cake back in for about 5-10 more minutes.) Remove from oven and quickly flip pan upside down. Rest on a soda bottle, beer bottle, or even a plate,  making sure the cake doesn't touch the plate. Keep it there for a minimum of 2 hours. Cake should be totally cool when you flip it back over. Gently "loosen side of cake with knife or long, metal spatula" to get it out of the pan. Serve.

Approximate Calories, Fat, and Price per Serving
130 calories, 0 g fat, $0.21

Calculations
1-1/2 cups powdered sugar: $0.43
1 cup cake or all-purpose flour: $0.05
1-1/2 cups large egg whites (about 12): $1.79
1-1/2 teaspoons cream of tartar: $0.55
1 cup granulated sugar: $0.33
1-1/2 teaspoons vanilla: $0.18
½ teaspoon almond extract: $0.06
¼ teaspoon salt: $0.01
TOTAL: $3.40
PER SERVING (TOTAL/16): $0.21

Kamis, 14 Februari 2008

CHG Favorites of the Week: The Slightly Off-Topic Valentine's Day Edition

AIEEEEE! of the Week
Indiana Jones and the Kingdom of the Crystal Skull
Okay, so it’s not about food. That is, unless you consider Harrison Ford, who is a tasty morsel at … 65? HARRISON FORD IS 65? Oh man. Take care of yourself, Han.

Blog of the Week

John Scalsi’s Whatever: Being Poor
JD posted this yesterday, but it’s important and moving enough to post again. Please pass it on, and don’t miss the comment section.

Organization of the Week
Association for India’s Development
“The Association for India's Development (AID) is a volunteer movement committed to promoting sustainable, equitable and just development. In solidarity with non-violent people's struggles, AID supports grassroots organizations in India and initiates efforts in various interconnected spheres such as education, livelihoods, natural resources, health, women's empowerment and social justice. Founded in 1991, AID has 36 chapters in the United States, approximately 1,000 volunteer, has supported 365 projects, and has 100 ongoing projects.” – Charity Navigator description

Quote of the Week
“I gotta work out. I keep saying it all the time. I keep saying I gotta start working out. It's been about two months since I've worked out. And I just don't have the time. Which, uh … is odd. Because I have the time to go out to dinner. And, uh … and watch TV. And get a bone density test. And, uh ... try to figure out what my phone number spells in words.” – Ellen DeGeneres

Tip of the Week
This is less of a tip than a VERY IMPORTANT WARNING: always, ALWAYS wear gloves when mincing hot peppers. Today marks the one-year anniversary of Capsaicin Day, a.k.a The Time I Chopped Three Jalapenos, Three Poblanos, and Three Anaheims with My Bare Hands and Wanted Tear My Skin Off for the Next 18 Hours. If you’ve ever done this before, you know you should NEVER, EVER do this. It produces a less-than-pleasing chemical burn sensation that no salve, medicine, or frozen yogurt bath can fully conquer. I missed a day of work, and felt like a consummate dummy afterward. So please, wear gloves. (And for pete’s sake, don’t rub your eyes. And especially don't go to the bathroom.)

Untried Recipe of the Week
Roasted Garlic at The Pioneer Woman Cooks
Sure, roasted garlic is pretty basic, but PW’s pics makes it look like a work of art. Commence drooling.

Video of the Week
“Choux Pastry Heart” by Corinne Bailey Rae
This isn’t the official video (since there isn’t one), but rather a collection of Corinne footage comped by an anonymous You Tuber to back the song. As those kinds of things go, it isn’t bad. AND it means you can listen to “Choux Pastry Heart” anytime you like. Which you should. A lot. Because it’s pretty.

(Photos courtesy of alreadyseen.com and Flickr member le monde est beau.)

Rabu, 13 Februari 2008

The Dos and Don’ts of Buying a Cookbook

The backbone of your kitchen, they stand at attention on the countertop like so many colorful soldiers, straight-spined and ready for employment at their commander’s behest. They are your cookbooks, and by gum, eating well would be dang near impossible without them.

Today, we’re discussing those culinary/literary stalwarts, and how to buy the best possible tomes for your needs (or someone else’s). And by “we,” I mean CHG and Casual Kitchen. CK creator Dan asked Meredith from Like Merchant Ships, Hannah and Phoebe from I Heart Kale, and yours truly to name their favorite tomes and describe why they deserved a special place on the bookshelf. He included his own picks too, and the final group of 12 makes a solid starter collection.

Over here, we’re listing the Dos and Don’ts of purchasing a cookbook, whether it’s one Dan mentions or another volume entirely. Now, you don’t have to follow ALL these rules every time you crave a Martha Stewart baking collection. (That would be a tad obsessive. Insane, even.) But heeding one or two guidelines could save a few bucks in the long run.

DOs

DO get recommendations from friends. There’s no better litmus test for a cookbook than hearing the good word from previous purchasers - ESPECIALLY ones you love and trust in the kitchen.

DO read reviews. Second only to the all-important friend referral, reviews let you know how a cookbook is being received by the general public (a.k.a. the people who have no stake in promoting it). Amazon and the Chowhound message boards are two spectacular destinations for (generally) unbiased evaluations.

DO match your needs. Are you a vegetarian mother of 67 who eats Italian food exclusively? Are you a young British dad who can’t get his three-year-old to swallow a single carrot? Are you a swingin’ CEO who has exactly four minutes and 15 seconds to make dinner each night? Whatever your situation, there is a cookbook to match it. If you can, take a few minutes to browse some bookshelves, message boards, or online libraries. Odds are you’ll find that 2nd edition of 30-Minute Indian Pork Desserts. (You know, the one with the Bacon-wrapped Galub Jamun?)

DO consider health concerns and dietary restrictions. This goes doubly for cookbook gifts. Case in point: the “HI Y’ALL!” cackle and planet-sized diamonds aside, I secretly love me some Paula Deen. For a brief time, I even considered replacing my blood with her Chocolate Bread Pudding. Alas, as my days of full-fat desserts and “FAHVE STI-YUCKS OF BUTTUH!” are over, a Lady and Sons hardcover might not make the best birthday present. It’s the same idea with diabetics and candy instructionals or vegans and barbecue cookbooks.

DO see the cookbook at least once in person. If you’ve ever used a color-challenged computer monitor to make online purchases, you know goods can be very different in real life than how they appear onscreen. Nothing beats seeing the dimensions, hues, and layout of a cookbook with your own beautiful blues. Take a gander next time you’re at the local Borders.

DO scan the inside flap. This excellent tip comes from About.com’s Fiona Haynes, who observes that the front and back covers provide, “a snapshot of the author, their philosophy and credentials.” If you’re concerned with authenticity or qualifications, the bio is a great place to start.

DO read the index and a few recipes. Ingredient lists, equipment availability and mastery level are three vital factors in matching a cookbook to your needs. Can you find all the required foods? Do you own (or can you procure) the appropriate utensils? Do you have the necessary skillz? Gift-wise, this step also ensures Junior doesn’t receive a Daniel Boulud collection and “30-Minute Meals for Dummies” won’t go to your gourmand grandma.

DO practice the 7-day rule. If you see a book in a store and like it, wait a week. Then, if you’re still craving its sweet, succulent food after seven days, go nuts. You can even use the downtime to check for discounts and comparison shop.

DO try out a library copy. Test driving a loaner is a failsafe method of ensuring it gels with your cooking style. Those 21 days (or 25 if you’re delinquent with returns … me) provide plenty of opportunity to experiment with recipes. And? If you’re not satisfied? You haven’t blown $20 on a waste of precious shelf space.

DO check if you can find the same recipes online for free. Why fork you’re your hard-earned cash for something you can procure for no money down? Tons of magazines and authors publish their work on websites now, and a ten-minute search could save you 30 bucks. Of course, sometimes you just want the book, and that’s totally fine, too. Even though Lidia Bastianich posts a ton of her dishes on the ‘net, I prefer having The Italian-American Kitchen around because of the convenience and extras: cooking tips, food descriptions, pictures of her hands, etc.. (Seriously, I love her hands. They just look so … capable.)

DON’Ts

DON’T be seduced by design. Too many cooking guides look gorgeous next to your backsplash, but come up short in the recipe department. If a full-color strawberry 8x10 is what you want, photography books might be a better option.

DON’T fall for too-good-to-be-true discounts. The 75% off sales at Barnes and Noble … the bargain basement prices at CostCo … the clearance markdowns at Bed, Bath, and Beyond. When it comes to cookbooks, it’s tempting to dive right into the BUY 1 GET 1 FREE bin. Unfortunately, those costs are often slashed for a reason: the recipes are duds, the layout doesn’t work, etc. You might strike gold on occasion, but it’s always safer to research first.

DON’T gift a cookbook if it will go unused. Once upon a time in her early teens, my friend S mentioned to her extended family that she liked cows. Henceforth, for a full decade, nearly every single present she received was cow-themed. Now, she wasn’t ungrateful – it’s just that she had approximately 48,000 pieces of bovine paraphernalia and had grown out of the phase by age 15. Even today, at 30, she’s occasionally given a porcelain heifer for her birthday. Similarly, I’m sure there are folks with 38,000 cookbooks who’d rather chug olive oil than get another one. (I’m also sure there are collectors with 138,000 who would like nothing better.) If you’re buying a gift, consider carefully whether the intended recipient falls into the Too Many Cows category. (Beware of giving cookbooks to non-cooks, as well.)

DON’T jump at a celebrity cookbook. A-list endorsement doesn’t always equal good eats. You might end up instantly horrified (Paris Hilton cooks?) or pleasantly surprised. By all accounts, Patti LaBelle’s soul food and the late Linda McCartney’s vegetarian dishes are solid investments, but others … who knows?

DON’T buy into suspicious gimmicks. I have no idea if all-tea diets or worm head dinners are nutritionally sound. I’m not a health professional. I DO know I wouldn’t purchase a cookbook that made shady promises about accelerated weight loss or tapping the inner mind through lemons. There are snake oil salesmen everywhere, even in the usually classy cookbook world. Doing the research and trusting your instincts can help you avoid these charlatans.

And that’s our ballgame. If anyone out there would like to add to these OR suggest a cookbook for Dan’s list, write us an e-mail or go crazy in the comment section. We look forward to hearing from you.

(Photos courtesy of lollyknit , suzysputnik, ulterior epicure and maltphoto.)